本文是工商管理專業(yè)的Essay范例,題目是“E-commerce Business Strategy for Babysitter Service(保姆服務的電子商務經(jīng)營策略)”,這份報告展示了一家新公司的電子商務商業(yè)模式。公司將根據(jù)客戶的需求,在全球范圍內(nèi)提供在線家庭服務。通過在線平臺公司將能夠提供快速、高效的保姆服務。
Executive summary執(zhí)行概要
This report demonstrates an ecommerce business model for a new company tiny & tots babysitter. The company will offer family services by online across all over the world according to their customer needs. Through online platform company will able to provide the fast and efficient babysitter service.
The finding in report demonstrates that the company has small scale babysitter who worked in local areas. There is no single industry that provides the on-demand service across all over the world. The e commerce business model will enabled the tiny & tots Babysitter Company to offer services globally. So, in this report numbers of ecommerce business strategies are used to guarantee that e commerce model work effectively.
Introduction介紹
The tradition companies were sold their products and services in personnel, by mail or on phone. They had physical location and people had to walk to stores to buy services or products. Now a day, due to hectic life people wants to buy products or services online. They have no time to visit to physical store due to busy schedule. E commerce helps people to buy products online. Most of the companies adopted ecommerce. Due to this trend, a new Tiny & tots babysitter company who provide childcare service started this service through online all over the world. The tiny&totsbabysitter.com will enablecustomers tobook the babysitter according to their needs.
傳統(tǒng)的公司通過人事、郵件或電話銷售產(chǎn)品和服務。它們有地理位置,人們必須步行到商店購買服務或產(chǎn)品?,F(xiàn)在,由于忙碌的生活,人們想要在網(wǎng)上購買產(chǎn)品或服務。由于工作繁忙,他們沒有時間去實體店。電子商務幫助人們在線購買產(chǎn)品。大多數(shù)公司采用了電子商務。在這種趨勢下,提供兒童保育服務的“Tiny & tots保姆公司”通過網(wǎng)絡在世界各地推出了這項服務。這家名為tiny&totsbabysitter.com的網(wǎng)站可以讓客戶根據(jù)自己的需求預訂保姆。
This report will also explain the e-commerce business strategy that helps the company to achieving long-term capital and e-commerce business models that will help the company to make profit. The online marketing and advertising tools explained in the report provide the opportunities to the company to attract customers and increase their revenues. The report also includes the conclusion and recommendations to the business.
E- Commerce business strategy電子商務經(jīng)營策略
The business strategy is a set of plans for achieving superior long-term returns on the capital invested in a business firm. It helps to making profit in competitive environment over the long term through online. Most of the firms are offering the babysitter service from their offices. Due to hectic life, parents have no time to visit the offices and book the babysitter. Some of existing firms are not able to provide on- demand service.
商業(yè)戰(zhàn)略是一套計劃,以實現(xiàn)對一個商業(yè)公司的資本投資的卓越的長期回報。它有助于在競爭環(huán)境下通過網(wǎng)絡長期盈利。大多數(shù)公司都在辦公室提供保姆服務。由于生活繁忙,家長們沒有時間去辦公室預約保姆?,F(xiàn)有的一些公司不能提供按需服務。
Tiny & tots babysitter company provides this service online and provide specialized babysitter services to the customers. They are providing babysitter through their experience and other qualities that required in babysitter. The customers that have children need special attention and care can contact to the company and company will help to find the appropriate babysitter. With on-line services, customers can book babysitter from their homes and offices. By this, people have no need to go their offices to inquire for babysitter service. Furthermore, the company opened account on website for qualified babysitters from which they can sign up and registered to themselves. The company will enable to provide the fast, reliable and efficient service to their customer. The company will provide the services at weekend and night care.
However, the company also facing the competitive from daycare centers. Tiny & tots company is cost effective for the clients. They charge small fees to the parents to become member and they are able to access the database of babysitter. It will enable to parents to choose particular babysitter. When parents enter the information and preference for babysitter that they need the system will generate list of available babysitter according to their requirements. E commerce provides the convenience to buy services without making any physical imperatives the shoppers.
然而,該公司也面臨著日托中心的競爭。對于客戶來說,Tiny & tots公司是具有成本效益的。他們向父母收取小額費用成為會員,他們可以訪問保姆的數(shù)據(jù)庫。它將使父母能夠選擇特定的保姆。當家長輸入他們需要的保姆信息和偏好時,系統(tǒng)會根據(jù)他們的需求生成可用的保姆列表。電子商務提供了購買服務的便利,而無需對購物者提出任何實際要求。
In addition, the website is going to give all qualified babysitter across over the world not only in geographical area. The company will provide the services 24/7 via online that means customer can book the babysitter at any time. It also helps to increase the economy of company. The website will give the more convenient way to customers to buy babysitter services no matter where they are. Because of worldwide reach offered by the site, the expense of working will be exceptionally negligible contrasted within the income produced. Thus, the organisation will have the capacity to offer the most reduced costs in industry while as yet offering quality babysitter services. This will have a great deal of effects on the little scale babysitter and majority of their clients are probably going to move to tiny & tots babysitter.
E-commerce business model電子商務的商業(yè)模式
The e-commerce business model aims to use the unique qualities of the internet, the web, and the mobile platform (Laudon, 2016). Tiny & tots babysitter is a company that is offer babysitter service to customers all over the world through an online. With the help of the website , anyone can take babysitter services who is need of it will just login to the website and book the babysitter as per their requirement and then complete the booking process by making advance payment. By this, the company will be able to offer babysitter services everywhere, anytime in the world. The company also providing on demand services like Uber.
電子商務商業(yè)模式旨在利用互聯(lián)網(wǎng)、web和移動平臺的獨特品質(zhì)(Laudon, 2016)。Tiny & tots babysitter是一家通過網(wǎng)絡向全球客戶提供保姆服務的公司。在網(wǎng)站的幫助下,任何人只要登錄網(wǎng)站,根據(jù)自己的需求預訂保姆,就可以獲得保姆服務,然后通過預付費用完成預訂流程。通過這種方式,該公司將能夠在世界任何時間、任何地點提供保姆服務。該公司還提供像Uber這樣的隨叫隨到的服務。
Likewise, the organization will draw in with its clients and the individuals who want to procure additional salary by giving babysitter service will have the chance to do as such through the site.
Value proposition
The value proposition is vital factor for the success of any company (Doligalski*, 2015). The value proposition defines the company’s product or service that fulfills the needs of customers. Successful e-commerce value propositions include personalization and customization of product offerings, reduction of product search costs, and reduction of price discovery costs and facilitate of transactions by managing product delivery (Laudon, 2016).
Tiny & tots babysitter will be the first company to offer babysitter service anytime and anywhere in the world. The company will provide the experienced and qualified babysitters in various areas at affordable prices across the world who will meet the customer needs across the world. They also provide the babysitters who have experience to work with multiple kids of various ages.
Tiny & tots保姆將成為世界上第一家隨時隨地提供保姆服務的公司。該公司將在世界各地以可承受的價格提供經(jīng)驗豐富和合格的保姆,他們將滿足世界各地的客戶需求。他們還提供有經(jīng)驗的保姆照顧多個不同年齡的孩子。
The day care centers only provide services in day and weekdays. The company will provide this service 24/7 that help to the customers whenever they need babysitter service whether its weekend or night they can get this service. On demand service will be the best service provide by the company. for example, if customer needs babysitter to look after more kids for events like dinner parties, weddings then they can hire any time and it help babysitter to earn more cash.
Revenue model
The revenue model help the firm to earn revenue, generate profits and produce a superior return on invested capital (Laudon, 2016).
The primary source of make profit for company is 24/7 service and on-demand service. Due to globally reach through website, the customer can demand any time for babysitter. When customer request for babysitter through website or mobile application, they will need to pay in advance by using debit/master cards because company will charge fees to offering babysitter service.
Moreover, the company can make profit through affiliate revenue model. It is based on the principal of commission. The other companies who offers same services can advertisement on tiny & tots website to attract more customer. If any customer visit the tiny & tots company website they get link of other companies providing same services. An affiliate-link includes a code that identifies the affiliate. If any customer clicks on the link and purchase service then the other companies pay money to the tiny & tot company. The clicks and sales are tracked. The merchants sell their services and the affiliates get their commissions. This model is very good for the web and therefore it is very popular.
Competitive environment競爭激烈的環(huán)境中
The competitive environment refers to the others companies selling same products or services in the same market place (Laudon, 2016). In competitive environment, company monitor the how many competitors are active, what the market share of each competitor is, how profitable these firms are and how they price their products. The firms can have two competitors direct and indirect (Augusto, 2012).
競爭環(huán)境是指在同一市場上銷售相同產(chǎn)品或服務的其他公司(Laudon, 2016)。在競爭環(huán)境中,公司監(jiān)測有多少競爭對手是活躍的,每個競爭對手的市場份額是什么,這些公司有多少利潤,以及他們?nèi)绾味▋r他們的產(chǎn)品。公司可以有兩個直接和間接競爭對手(奧古斯托,2012)。
Tiny & tots babysitter company gain its competitive advantages through website. It gives the following competitive advantages to the company.
On-demand services – the tiny & tots Babysitter Company to be the first company to offer on-demand babysitter services across the world through website. For example, if customer wants babysitter services in next one hour, the company immediately connected to the babysitter in the same region and provides the babysitter service within customer’s deadline and according to their requirement. The on-demand service will help the company to create a global brand.
However, the company has another competitive advantages 24/7 service. Like the daycare centers does not provide service in night and on weekends but this company will provide the service anywhere and anytime across the world with the qualified babysitters. The company will ensure the fast and efficient service. The service offered by the company will be at reasonable price. So, parents have no need to spend more money on day care centers. Day care centers provide these service $100 per day.
然而,該公司還有另一個競爭優(yōu)勢,即全天候服務。就像日托中心不提供夜間和周末服務一樣,該公司將通過合格的保姆在世界各地隨時隨地提供服務。公司將確保快捷高效的服務。公司提供的服務價格將是合理的。因此,父母沒有必要在日托中心花更多的錢。日托中心每天提供100美元的服務。
Online marketing and advertising tools
The online marketing tool can attract customers. The tiny & tots babysitter company can use the online marketing and advertising tools that provide a greater opportunity to increase their revenues.
The company can use the following online marketing strategy and advertising tools that gives benefits to the company:-
Search engine marketing: – by search engine marketing the company can reach target audience when they are ready to buy (Dou, 2010). The recent study shows that 90 % of online searches are done by people to buy services and information when they have unmet needs. SEM will get your promotions before your intended interest group with substance that is exceedingly pertinent to them, just for nothing until they tap on your advertisement.
With SEM, advertisement is set on the supported area of internet searcher’s outcome page. Meanwhile, using search engine optimization helps to visible the website by search engines. Keywords will be used in the website content. Some of them include baby care, babysitter, babysitter services that will make the site effectively to people who wants babysitter services. SEM not only helps to increase traffic to the websites but also increase the brand awareness. The highest ranks of service in search engines, the more customers can see the website and prefer the recommendation offered by companies.
使用SEM,廣告被設置在互聯(lián)網(wǎng)搜索者的結(jié)果頁面的支持區(qū)域。同時,使用搜索引擎優(yōu)化,有助于網(wǎng)站被搜索引擎可見。關(guān)鍵詞將在網(wǎng)站內(nèi)容中使用。其中一些包括嬰兒照顧,保姆,保姆服務,這將使網(wǎng)站有效的人誰想要保姆服務。SEM不僅可以增加網(wǎng)站的流量,還可以提高品牌知名度。在搜索引擎中排名最高的服務,更多的客戶可以看到網(wǎng)站,更喜歡公司提供的推薦。
E-mail marketing: – with the use of e-mail marketing the company can promote the services online (Sterne, 2000). By email marketing the company informed the customer about new services. To send email to the customers’ first company should generate email list of interested customers. The email marketing has two big advantages price and ease. The emailing is an inexpensive way to advertise the products or services offered by company. The company can send the newsletter through email in which they provide the necessary information about the website and also provide the news updates about the company and also give information about the upcoming events, promotions and special offers.
The study conducted by host papa, the email marketing still exists while increasing usage of social media for advertising. 94% of users still use email and only 61% use social media. For online users email marketing is preferred marketing method. Email marketing is an incredible method to inspire individuals to visit or return to your site or blog, and more traffic generally likens to more salary. Email marketing help the company to build trust with customers over time to turn them into repeat customers. The email should send with their proper address and name that customers do not think that its spam email.
在主持人papa的研究中,電子郵件營銷仍然存在,同時社交媒體的廣告使用也在增加。94%的用戶仍然使用電子郵件,只有61%的用戶使用社交媒體。對于在線用戶來說,電子郵件營銷是首選的營銷方式。電子郵件營銷是一種令人難以置信的方法,可以激勵個人訪問或返回你的網(wǎng)站或博客,更多的流量通常意味著更多的薪水。電子郵件營銷幫助公司與客戶建立信任,將他們變成回頭客。電子郵件應該發(fā)送他們的正確的地址和名稱,客戶不會認為它是垃圾郵件。
Conclusion and recommendation
The finding of this report shows that the babysitter industry is small-scale babysitter who provides services in local areas. The company has no global reach. It is the one company that offers on-demand services to the customers. The e commerce platforms offer opportunity to the tiny & tot Babysitter Company to provide services across all over the world according to the customers need. The company will enable to provide service by 24/7 availability at reasonable rate.
In addition, the company should need to conduct a market research to understand the customer behavior. The safety concern of children and parents, this is the responsibility of the company that they hire the qualified babysitter and check their backgrounds when recruiting the babysitter to decrease the crime rate. The company should provide the best training of their babysitter to handle the different ages of children.
此外,公司應該需要進行市場調(diào)查,以了解客戶的行為。考慮到孩子和父母的安全問題,雇傭合格的保姆并在雇傭保姆時檢查他們的背景以降低犯罪率是公司的責任。公司應該為他們的保姆提供最好的培訓,以處理不同年齡的孩子。
留學生論文相關(guān)專業(yè)范文素材資料,盡在本網(wǎng),可以隨時查閱參考。本站也提供多國留學生課程作業(yè)寫作指導服務,如有需要可咨詢本平臺。
相關(guān)文章
UKthesis provides an online writing service for all types of academic writing. Check out some of them and don't hesitate to place your order.