工商管理代寫(xiě)Essay范文翻譯：E-Commerce Business Aims and Objectives
本文是工商管理專業(yè)的代寫(xiě)Essay范例，題目是“E-Commerce Business Aims and Objectives（電子商務(wù)的目標(biāo)和目標(biāo)）”，電子商務(wù)，以前稱為電子商務(wù)，是多種商品和服務(wù)的交易在一個(gè)廣泛的領(lǐng)域的電子手段;例如因特網(wǎng)或任何其他計(jì)算機(jī)網(wǎng)絡(luò)。電子商務(wù)成功運(yùn)作和使用電子商務(wù)的各種來(lái)源有:移動(dòng)商務(wù)、電子資金轉(zhuǎn)移、供應(yīng)鏈管理、互聯(lián)網(wǎng)營(yíng)銷(xiāo)、在線交易處理、電子數(shù)據(jù)交換(EDI)、庫(kù)存管理系統(tǒng)和自動(dòng)化數(shù)據(jù)收集系統(tǒng)。電子商務(wù)允許通過(guò)電子手段交換數(shù)據(jù)，以促進(jìn)商業(yè)交易的融資和支付方面。在電子商務(wù)的幫助下，一個(gè)組織可以通過(guò)有效的溝通和更好的商業(yè)行為而獲益。
INTRODUCTION TO E-COMMERCE電子商務(wù)概論
E-Commerce, formerly referred to as Electronic Commerce, is the trading of several of goods & services over a wide area of electronic means; such as the Internet or any other Computer Networks. The various sources where the e-commerce is successfully being running and the uses of e-Commerce are mobile commerce, electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems and automated data collection systems. E-Commerce allows the exchange of data over electronic means in order to facilitate the financing & payment aspects of business transaction. Within the help of e-Commerce, an organization is benefitted through effective communications & better business conducts.
In order to build up a proper e-commerce website for a business, there must have to be some implementations of these analyses as follows:-
PEST (Political, Economic, Socio-cultural, Technological) Analysis(政治，經(jīng)濟(jì)，社會(huì)文化，技術(shù))分析
Political- The potential change of government, as well as the changes in the policies & priorities and the introduction of a new government initiative could be major political factors. Such factors include political stability, tax guidelines, trade regulations, safety regulations & employees laws.
Economic- Economic factors may also be limited to the home country but as global trade continues to grow, economic difficulties in one nation would tend to have a broad impact overall. Factors affecting the economy in such ways include inflation, interest rates, economic growth, the unemployment rate & policies, and the business cycle followed by the country.
政治方面-政府可能發(fā)生的變化，政策和優(yōu)先事項(xiàng)的變化，以及政府新舉措的出臺(tái)，都可能是主要的政治因素。這些因素包括政治穩(wěn)定、稅收準(zhǔn)則、貿(mào)易法規(guī)、安全法規(guī)和雇員法律。
經(jīng)濟(jì)——經(jīng)濟(jì)因素也可能局限于本國(guó)，但隨著全球貿(mào)易的持續(xù)增長(zhǎng)，一個(gè)國(guó)家的經(jīng)濟(jì)困難往往會(huì)產(chǎn)生廣泛的整體影響。這樣影響經(jīng)濟(jì)的因素包括通貨膨脹、利率、經(jīng)濟(jì)增長(zhǎng)、失業(yè)率和政策，以及隨之而來(lái)的經(jīng)濟(jì)周期。
Socio-cultural- Socio-cultural factors are those that arise from customers or probable customers. These changes can often be slight and they can be difficult to assume or identify until there’s a major effect or impact. Within this social factor the business finds it helpful to analyze the socio-economic situation of its market by means of fundamentals like customer demographics, cultural limitations, lifestyle attitude, and education.
Technological- This area is all about those that are related to the uprising developments on the uses of technology. There are 2 types of changes in technological uses in general: developments in the uses of IT, and, developments in IT in specific industry or market.[1]
In modern days, we have an extension in the PEST analysis which has added two more factors to take effect in the business. These are Legal(L) factors and the Environmental(E) factors, which for instance, stands to be the PESTLE Analysis.
Legal- It is very important to take into accounts the factors arising from changes to the law. Changes can be by means of Discrimination laws, Health & safety laws, Consumer Protection laws, Copyright & Patent laws.
Environmental- The factors arising from the concerns about the natural environment, in other words the ‘green’ issues, include increasing concerns about packaging and the increase in pollution.
SWOT(Strength,Weakness,Opportunities,Threats) Analysis
This analysis is only focused on the strengths, weaknesses, opportunities & threats that are significant to an organization for a brand new scheme.
Strength(S)- Internal attributes that are helpful to the organization to achieving its objectives. Example includes: superior product quality, superior technological equipment, education to employees, popular product name, products embraced by consumers.
Weaknesses(W)- Internal attributes that are harmful for the organization achieving its goals. Examples include: extension of the distribution system, lack of direct contact with customers, higher prices.
Opportunities(O)- External factors that help the organization to achieve its aims & objectives. This might arise from: exports, approaching the youth markets, cross-selling.
Threats(T)- External factors that help the organization to achieve its aims & objectives. These are brought up by: huge tax rates on luxury items, indirect competitors.[2]
Onto a business organization, the SWOT Analysis has been divided into two categories, Internal Analysis which is Strengths & Weaknesses, and External Analysis which is Opportunities & Threats.
The Strengths are valued by measuring the ability of an organization to compete with other companies globally or locally. The start-up cost overhead cost is low to introduce e-Commerce system in the business, which is a plus point. Direct consumer communication too takes place while this e-Commerce system is implemented by means of when an order is made; the goods are directly delivered where a personal meet up takes place. So it generally creates a good customer relationship.
優(yōu)勢(shì)是通過(guò)衡量一個(gè)組織在全球或本地與其他公司競(jìng)爭(zhēng)的能力來(lái)評(píng)估的。在業(yè)務(wù)中引入電子商務(wù)系統(tǒng)的啟動(dòng)成本和管理費(fèi)用很低，這是一個(gè)加分點(diǎn)。當(dāng)這個(gè)電子商務(wù)系統(tǒng)通過(guò)下單的方式實(shí)現(xiàn)時(shí)，直接的消費(fèi)者溝通也發(fā)生了;貨物會(huì)在個(gè)人會(huì)面的地方直接交付。所以它通常會(huì)創(chuàng)造一個(gè)良好的客戶關(guān)系。
Weakness could be the higher prices of their products which will result in less consumer attentions and hence less profit. Another point to take into account as the weakness of an e-Business could be the online page loading time. If the page takes much time to load, the visitors of the site will eventually tend to turn their search off and leave. Hence no profit would be earned by the business.
Opportunities are measured by their 24/7 availability online to serve their consumers. Growth is estimated to continue at high rates and launching an online business allows the merchant to be in a position to benefit from this growth.
Threats are measured by the business’ ability to survive in the field by competing with other organizations. Another point to take into consideration is fraud. Some consumers find it risky to deliver their financial data and such kinds of feeling among the population can be a great threat for any online business stores. Privacy concerns too are a factor to be thought of.
CORE BUSINESS FUNCTIONS OF E-COMMERCE
I am Md. Imtiaz Ahmed, and, Mr. Bashar has appointed me as an e-Commerce Developer in his e-commerce business. He is planning to open an e-Commerce online book store.
Nowadays we see a rapid rise in such businesses that runs online. There are various sectors such as the one Mr. Bashar is planning to open, apart from that there are jewelries, fashion items, perfumes, groceries, electronic appliances, household items and much more. Mr. Bashar wants to organize such an online book store where people from all around the world can get access to and order for their desired books of their own choices & favorite authors.
如今，我們看到此類在線業(yè)務(wù)的快速增長(zhǎng)。除了珠寶、時(shí)尚用品、香水、食品雜貨、電子電器、家居用品等，巴沙爾先生計(jì)劃開(kāi)設(shè)的商店還包括多個(gè)行業(yè)。巴沙爾先生想要組織這樣一個(gè)網(wǎng)上書(shū)店，世界各地的人們可以訪問(wèn)并訂購(gòu)他們想要的書(shū)，他們自己的選擇和最喜歡的作者。
E-commerce is basically functionalized as to deliver the customers with the desired service in an online basis. For instance, the customers will stay at their favored place from where they can easily place an order for the product they want. They will either make the payment online using debit/credit cards or, they can also make the payment on cash while the product is finally delivered at the right place. That’s one of the most efficient and generally important function though which the system runs.
Named Boibazaar.com, Mr. Bashar has set his online storefront targeted to basically the people of any ages since there are absolutely no limitations to read books. Starting from the youngest to the oldest, anyone can order for books as they want or would like to. Mr. Bashar targets to deliver his potential customers by serving them the right output as required.
There are various functional areas partly divided in a sense to run the e-Commerce business on a smooth flow. Among them, follows are the most important ones that Mr. Bashar’s online storefront must implement:-
The Sales Function- This department is assigned to maintain the sales & promotion of the business, for instance, by means of effective advertisements & discount offers. It also responds to their customers’ queries and tries their best to deliver them with the best possible solutions. Their task is to sell their products either over the telephone or using the face-to-face method of business transactions. They decide the estimations to offer discounts on their selling items, this is done through effective & persuasive advertisements. Financial terms too are anyhow maintained by this department in some businesses. They also provide technical advices & keeps records of their customers updated.
銷(xiāo)售職能——這個(gè)部門(mén)負(fù)責(zé)維持業(yè)務(wù)的銷(xiāo)售和促銷(xiāo)，例如，通過(guò)有效的廣告和折扣優(yōu)惠。它還回應(yīng)客戶的問(wèn)題，并盡最大努力為他們提供最好的解決方案。他們的任務(wù)是通過(guò)電話或面對(duì)面的商業(yè)交易方式銷(xiāo)售他們的產(chǎn)品。他們通過(guò)有效的、有說(shuō)服力的廣告來(lái)決定對(duì)他們銷(xiāo)售的商品的折扣。在某些企業(yè)中，這個(gè)部門(mén)無(wú)論如何也要維護(hù)財(cái)務(wù)條款。他們還提供技術(shù)建議，保持客戶記錄的更新。
The Production Function- This department plays a vital role in any business organization since it checks & monitors the storage of raw materials. It also builds up the schedule of the productions for the maximization of the uses of equipments. Producing the items is the core function of this department and hence it also assembles the finished output. This functional area is also assigned for the quality checking of the products all through the production process. Machinery inspections too are managed by this area of business.
The Purchasing Function- This department is necessary since its task is to order inputs/raw materials for the production of expected items from its suppliers. If any problems, such as disagreements from a supplier to sell raw materials, are faced, then the department would hold the right to change the supplier and order from the new one. If to introduce new items, new kind of raw materials is to be bought and utilized. In such cases, this department would search for new suppliers to meet the requirements. It also refers to the problems on delivery, e.g. quality or quantity. It is also very necessary for this department to be in good relation with its suppliers so that the business doesn’t face any negative trust issues amongst each other.
采購(gòu)職能-這個(gè)部門(mén)是必要的，因?yàn)樗娜蝿?wù)是為生產(chǎn)預(yù)期項(xiàng)目從其供應(yīng)商訂購(gòu)?fù)度?原材料。如果遇到任何問(wèn)題，如供應(yīng)商不同意銷(xiāo)售原材料，則本部門(mén)將保留更換新供應(yīng)商和訂單的權(quán)利。如果要引進(jìn)新項(xiàng)目，就要購(gòu)買(mǎi)和使用新的原材料。在這種情況下，該部門(mén)將尋找新的供應(yīng)商以滿足要求。它也指交貨方面的問(wèn)題，如質(zhì)量或數(shù)量。這個(gè)部門(mén)也很有必要與供應(yīng)商保持良好的關(guān)系，這樣業(yè)務(wù)之間就不會(huì)出現(xiàn)任何負(fù)面的信任問(wèn)題。
The Administration Function- In simple senses, this department is all set to maintain the legal documentations, paper works & necessary record keepings. In some business it helps their customers by providing expert advices for the queries faced.
The Customer Service Function- Similar to the above one, it responds to their potential customers and gives them the best soluble options. It also provides after-sales services including the replacements of damaged items, arrangements for repairing the items, etc. It deals with the customer complaints and takes necessary steps to overcome the problems arising.
客戶服務(wù)功能——與上面的功能類似，它響應(yīng)潛在客戶，并為他們提供最佳的解決方案。它還提供售后服務(wù)，包括更換損壞物品，安排維修物品等。處理顧客的投訴，并采取必要措施克服所產(chǎn)生的問(wèn)題。
The Finance Function- All the financial works are maintained by this area of business. The money that is received is well recorded by this department. The checking & paying of the invoices received are too done by this department. All any financial documentations & payments involved in the business are monitored by the Finance Department.
The ICT Function- Most of the tasks of the Administration Department are followed by this ICT area such as maintaining the records on computer. Also the online helps too are done by this department. All that are related to the IT are controlled by this department.
Since Boibazaar.com is an online book store, the Production Department is not much necessary since Mr. Bashar’s business does not produce books but deliver what are available on the market, just by means of selling on the online method. The ICT Department is the most important one since the business is online basis and thus the whole thing is maintained according to its own ways as supposed.
Boibaazar.com has categorized their selling items according to the genres so that the visitors of the site find it handy & easy enough to find out what they are looking for. The prices too are mentioned so that they don’t really need to navigate to any more pages to go for inner details. Seller contacts too are added so that if customer decides to purchase can make direct deals with the seller easily.
Boibaazar.com已經(jīng)將他們的銷(xiāo)售項(xiàng)目按照類型進(jìn)行分類，這樣網(wǎng)站的訪問(wèn)者就可以方便地找到他們正在尋找的東西。價(jià)格也被提到，所以他們真的不需要導(dǎo)航到任何更多的頁(yè)面去尋找內(nèi)部細(xì)節(jié)。賣(mài)家的聯(lián)系方式也增加了，這樣如果客戶決定購(gòu)買(mǎi)，就可以很容易地與賣(mài)家進(jìn)行直接交易。
Boibazaar.com agrees accepting the method of payments on Cash on Delivery basis for local consumers. Soon they will be accepting Card Payment method using VISA, debit/credit cards and online payments. For local consumers, the shop is also accepting the online payment procedure of Bkash. Regarding International consumers’ payments, the store is working on to accept methods followed by banks and also The Western Union process. But customers must be sure that there are different methods to follow for payments for different orders. Cash on delivery basis is highly being appreciated by the customers who prefer dealing online for their desired products. It’s less hassle and over all the difficulties that might appear compared to physical trading.
AIMS & OBJECTIVES OF E-COMMERCE電子商務(wù)的目標(biāo)和目標(biāo)
Profit maximization is the core aim of any organization whether it is a physical business place or the one that runs online. Some organizations even aim to survive with just less or no profit at all. Breakeven, one method of surviving is to focus on breaking even over a certain period. This means making enough money to cover the total costs involved in producing and selling the goods or services, and running the business, although there is no profit, no money is lost. Also there are some businesses that only tend to focus on selling (sales maximization) as more products as possible in order to expansion in their business.
利潤(rùn)最大化是任何組織的核心目標(biāo)，無(wú)論是實(shí)體企業(yè)還是在線企業(yè)。有些組織甚至以更少或根本沒(méi)有利潤(rùn)為生存目標(biāo)。保本，生存的一種方法是在一段時(shí)間內(nèi)專注于保本。這意味著賺到足夠的錢(qián)來(lái)支付生產(chǎn)和銷(xiāo)售商品或服務(wù)的總成本，以及經(jīng)營(yíng)企業(yè)，雖然沒(méi)有利潤(rùn)，但沒(méi)有損失。也有一些企業(yè)只傾向于銷(xiāo)售(銷(xiāo)售最大化)盡可能多的產(chǎn)品，以擴(kuò)大他們的業(yè)務(wù)。
BUSINESS STAKEHOLDERS AND THEIR RELATIONSHIP IN THE BUSINESS企業(yè)利益相關(guān)者及其在企業(yè)中的關(guān)系
Below is a table that shows the aims of the business following the relationship of their stakeholders into the business. Stakeholders are those people who are both directly and indirectly related to the business in general means. The table below will help make a clear view.
下面的表格顯示了企業(yè)的目標(biāo)，以及利益相關(guān)者與企業(yè)之間的關(guān)系。利益相關(guān)者通常是指那些與企業(yè)直接或間接相關(guān)的人。
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