MBA Essay代寫-輪胎制造公司分析。本文是一篇留學(xué)生MBA課程essay范文,主要內(nèi)容是根據(jù)作者選擇的實(shí)證對(duì)象,對(duì)其發(fā)展過程和經(jīng)營(yíng)狀況進(jìn)行分析研究。這篇essay的作者選擇的馬德拉斯橡膠廠是位于印度南部欽奈的主要輪胎制造公司。它是成功的,也是印度最大的輪胎制造公司,也是全球輪胎生產(chǎn)的最佳競(jìng)爭(zhēng)對(duì)手之一。MRF產(chǎn)品以其質(zhì)量和創(chuàng)新而聞名。它向美國(guó)、歐洲、日本、中東、日本和太平洋地區(qū)的65個(gè)以上國(guó)家出口產(chǎn)品。1946年,K.M.Mammen Mappilai在一個(gè)棚內(nèi)創(chuàng)辦了這家公司,作為一個(gè)小型玩具氣球制造單位。1949年,該公司開始生產(chǎn)各種產(chǎn)品,如氣球、玩具、工業(yè)手套和避孕藥。MRF也在印度金奈Thambu Chetty街成立了第一家辦事處。1952年,該工廠安裝了第一臺(tái)機(jī)器和一臺(tái)橡膠磨機(jī),開始了胎面橡膠的生產(chǎn)。下面就一起來看一下這篇留學(xué)生Essay寫作范文。
INTRODUCTION:引言
MADRAS RUBBER FACTORY is major tyre manufacturing company located in Chennai, southern part of India. It is successful and India’s biggesttyre manufacturing company and one of the best competitor in production of tyres worldwide. The MRF products are renowned for its quality andinnovation. It exports its products to more than 65 countries in America, Europe, Japan, Middle East, Japan and Pacific.
HISTORY:歷史
In 1946, K.M. Mammen Mappillai started this company as a small toy balloon manufacturing unit in a shed. In 1949, the business started producing a variety of products like balloons, toys to industrial gloves and contraceptives. MRF was also established as first office at Thambu Chetty Street, Chennai, India. In 1952, manufacturing of tread-rubber started in that unit by installation of first machine and a rubber mill at that factory.
In 1961, MRF established with Mansfield tire & Rubber Company of USA and started manufacture of tyres with a huge success gained in tread-rubber. In 1964, the export business of tyres made in progress. At Beirut (Lebanon) an overseas office was established for the development export market. MRF muscleman is popularly known now but this year was his birth. In 1967, MRF has become the first Indian company to export tyres to USA. In the next 3 years MRF inaugurates Kottayam unit, a factory in Goa and Arakkonam plant.
This was first company to produce Nylon tyres and gained huge commercial success. And later MRF Superlug-78 was introduced for heavy duty trucks, this largest selling truck tyre in the country.
這是第一家生產(chǎn)尼龍輪胎的公司,并獲得了巨大的商業(yè)成功。后來,MRF Superlug-78被引入重型卡車,這是該國(guó)銷量最大的卡車輪胎。
In 1980, MRF technically collaborated with B.F Goodrich Company of USA which was involved in development with NASA space-shuttle.
1980年,MRF與美國(guó)B.F Goodrich公司進(jìn)行技術(shù)合作,后者參與了NASA航天飛機(jī)的開發(fā)。
In the year 1984, the turnover of company crossed 2 billion INR and the first India tyres produced by MRF for the fitment of MARUTI SUZUKI 800, which is first India’s small car. Nylogrip tyres were launched for two wheelers in next year.
1984年,該公司的營(yíng)業(yè)額超過了20億印度盧比,MRF為MARUTI SUZUKI 800的安裝生產(chǎn)了第一批印度輪胎,這是印度第一款小型汽車。Nylogrip輪胎將于明年推出用于兩輪車。
In 1986, National Institution of Quality Assurance recognised MRF against 20 tyre manufacturing companies worldwide. B.F. Goodrich Tyre Company has instituted 6 quality improvement awards to MRF.
1986年,美國(guó)國(guó)家質(zhì)量保證協(xié)會(huì)對(duì)全球20家輪胎制造公司進(jìn)行了MRF認(rèn)證。B、 F.Goodrich輪胎公司向MRF頒發(fā)了6項(xiàng)質(zhì)量改進(jìn)獎(jiǎng)。
Due to the company’s effectiveness in the market again the turnover has reached to 3 billion INR. Premium Nylon tyre was also launched in the year 1987.
由于該公司在市場(chǎng)上的有效性,營(yíng)業(yè)額已達(dá)到30億印度盧比。優(yōu)質(zhì)尼龍輪胎也于1987年推出。
In 1989, once again MRF was awardedthe Visvesvaraya award for the bestbusiness company in South India. It is recognised for its quality and excellence in the market.
1989年,MRF再次獲得了南印度最佳商業(yè)公司的維斯瓦里亞獎(jiǎng)。它因其質(zhì)量和卓越而在市場(chǎng)上得到認(rèn)可。
Hasbro International (USA) and MRF collaborated with each other and Funskool India has launched in the year 1989.
孩之寶國(guó)際(美國(guó))和MRF相互合作,F(xiàn)unskool India于1989年推出。
From 1993 to 1995, the turnover of company reached 10 billion INR to 15 billion INR. And MRF tyres were chosenfor fitment on Daewoo Cielo. Mr and Mrs Mammen Mapillai received gold medal for being first 2 employees of the company, in the golden jubilee year The first ever F3 car and Super Lug tyres for trucks,ZVTS tyres for passenger cars, Nylogrip Zapper for two-wheelers were launched. The rally team of MRF wins APRC rally for first time in the 2001, second time in the year 2003 and third time win in the year 2005.
1993年至1995年,公司營(yíng)業(yè)額達(dá)到100億盧比至150億盧比。在大宇Cielo上安裝MRF輪胎。Mammen Mapillai先生和夫人因成為該公司的首批2名員工而獲得金牌,這是在黃金禧年。有史以來第一款F3轎車和卡車用超級(jí)凸耳輪胎、客車用ZVTS輪胎、兩輪車用Nylogrip Zapper輪胎問世。MRF的拉力賽團(tuán)隊(duì)在2001年首次贏得APRC拉力賽,2003年第二次,2005年第三次獲勝。
MRF’s turnover crossed 30 billion INR in the year 2004 and 50 billion INR in the year 2006. In the year 2007, MRF won JD Power Award. A new type of tyres Super Lug 505 for the trucks was launched. Super Lug FS tyres were also launched because the customers had claimed to be provided them saving fuel. ZLSK tyres were launched. JD Power award was again won by MRF in the year 2008.
2004年,MRF的營(yíng)業(yè)額突破300億印度盧比,2006年突破500億印度盧比。推出了卡車用新型輪胎超級(jí)凸耳505。Super Lug FS輪胎也推出了,因?yàn)榭蛻袈暦Q為其提供了節(jié)省燃料的輪胎。ZLSK輪胎上市。2008年,MRF再次獲得JD Power獎(jiǎng)。
AWARDS AND ACHIEVEMENTS:獎(jiǎng)項(xiàng)和成就
MRF achieved to be voted as “Most Trusted” Tyre Company in India by TNS 2006 global CSR study.
MRF被TNS 2006全球CSR研究評(píng)為印度“最值得信賴”的輪胎公司。
JD POWER ASIA PACIFIC award was won by MRF for the customer satisfaction 6 times in last 7 years.
過去7年中,MRF因客戶滿意度6次榮獲JD POWER亞太獎(jiǎng)。
CAPEXIL award was won by MRF for exports.
資本支出獎(jiǎng)由MRF獲得,用于出口。
MRF PRODUCT DESINGING PROCESS:MRF產(chǎn)品設(shè)計(jì)流程
The process in designing of the product starts directly from the regular customers. From each individual customer, the inputs are compiled Product Development Division or Vehicle specific requirement are received from the OE customers.
產(chǎn)品設(shè)計(jì)過程直接從老客戶開始。從每個(gè)單獨(dú)的客戶那里,輸入是由產(chǎn)品開發(fā)部門編制的,或者從OE客戶那里接收車輛特定要求。
A special team of 300 scientists and engineers work for MRF and gives its enormous strength in designing the product.
一個(gè)由300名科學(xué)家和工程師組成的特殊團(tuán)隊(duì)為MRF工作,在設(shè)計(jì)產(chǎn)品方面發(fā)揮了巨大的力量。
First the customer’s inputs are collected and according to them the team works on to convert them into Design concept.
首先收集客戶的意見,然后團(tuán)隊(duì)根據(jù)這些意見將其轉(zhuǎn)化為設(shè)計(jì)概念。
The Cutting-Edge technologies are used in design validation and predictive testing is done before it leaves the drawing board.
尖端技術(shù)用于設(shè)計(jì)驗(yàn)證,并在其離開繪圖板之前進(jìn)行預(yù)測(cè)測(cè)試。
For new designs, this type of advancement had significantly brought down the time to market.
對(duì)于新設(shè)計(jì)來說,這種進(jìn)步大大縮短了上市時(shí)間。
Usage of advanced raw materials are tested and approved in NABL accredited laboratories of the company.
先進(jìn)原材料的使用在公司NABL認(rèn)可的實(shí)驗(yàn)室進(jìn)行測(cè)試和批準(zhǔn)。
MRF works for global suppliers very closely in using latest developments. At the time of approval and after the product is released in the market, the quality of materials used in manufacturing the tyres are closely monitored in the laboratories by the latest testing equipment.
MRF與全球供應(yīng)商密切合作,利用最新發(fā)展。在批準(zhǔn)時(shí)以及產(chǎn)品在市場(chǎng)上發(fā)布后,實(shí)驗(yàn)室將通過最新的測(cè)試設(shè)備密切監(jiān)控輪胎制造所用材料的質(zhì)量。
All MRF’s factories are TS16949/ISO9001 certified in which validation testing and verification of prototypes is manufactured. Then indoor testing of tyres ensures toconform the testing of architecture tomeet MRF’s standards and the national standards like BIS/JIS/ETRTO/T&RA.
MRF的所有工廠都通過了TS16949/ISO9001認(rèn)證,其中生產(chǎn)了原型的驗(yàn)證測(cè)試和驗(yàn)證。然后對(duì)輪胎進(jìn)行室內(nèi)測(cè)試,以確保符合MRF標(biāo)準(zhǔn)和BIS/JIS/ERTO/T&RA等國(guó)家標(biāo)準(zhǔn)的建筑測(cè)試。
Now the tyres are handed over to Vehicle Dynamics Group who makes the design and validates on the vehicle. Tests of tyres are done on testing tracks in a series at several speeds by pushing the limits of its capabilities. MRF ensuresthe tyres are tested successfully on all types of roads, race tracks, and company’s laboratories. Only after completing these all various types of testing, the tyres are released to customers. MRF tyres are very much demanded by the customers for its quality and standards.
現(xiàn)在,輪胎交給車輛動(dòng)力學(xué)小組,由其進(jìn)行設(shè)計(jì)并在車輛上進(jìn)行驗(yàn)證。輪胎測(cè)試是在一系列測(cè)試跑道上以不同的速度進(jìn)行的,通過突破其性能極限。MRF確保輪胎在所有類型的道路、賽道和公司實(shí)驗(yàn)室上都能成功測(cè)試。只有在完成所有各種類型的測(cè)試后,才能將輪胎交付給客戶??蛻魧?duì)MRF輪胎的質(zhì)量和標(biāo)準(zhǔn)要求很高。
There are 6 manufacturing units in India (GOA, MEDAK, TIRUVOTTIYUR, ARKONAM, PUDUCHERRY and KOTTAYAM.)
印度有6個(gè)制造單位(GOA、MEDAK、TIRUVOTTIYUR、ARKONAM、PUDUCHERY和KOTTAYAM)
PRODUCTS AND SERVICES: 產(chǎn)品和服務(wù)
MRF is the leading manufacturing company of the tyres in various segments. Including tyres, Pretreads, Paints, Coats and Toys are diversified business interests of MRF. By innovation ofthe product and technology, each and every tyre that comes out is tested to weather the toughest conditions and the highest standards that take on any road.
MRF是各領(lǐng)域輪胎的領(lǐng)先制造公司。包括輪胎、預(yù)混料、油漆、涂層和玩具是MRF的多元化業(yè)務(wù)。通過產(chǎn)品和技術(shù)的創(chuàng)新,每一個(gè)生產(chǎn)出來的輪胎都經(jīng)過了測(cè)試,能夠經(jīng)受任何道路上最惡劣的條件和最高標(biāo)準(zhǔn)的考驗(yàn)。
Customers are offered by a host of services of the MRF, they are helped from selecting the tyre of their choice to maintaining their vehicle.
MRF為客戶提供了一系列服務(wù),從選擇自己選擇的輪胎到維護(hù)車輛,都能幫助客戶。
FUTURE PROJECTS:未來項(xiàng)目
Radialisation in the tyre industry has become the most important factor in trucks and buses category. The future projects of MRF tyres are to produce radialisation in India. Radialisation can be explained as the most important innovation in the tyre technology. As radialisation was introduced in India since 1978, MRF had not reached to catch its pace according to its expectations in spite of several advantages like additional mileage, saving of fuel, improved driving. In India older vehicles had not suitable geometric fitment of radial tyres on Indian roads. But now the situation is completely different, for the passenger car type segment radialisation has reached to 98%. And for medium and heavy vehicles segment radialisation is 8%, LCV segment radialisation is estimated at 18%. The radialisation of trucks, buses and LCV tyres had started obtaining the momentum. MRF have kept its pace with the improvements of technology that radialisation signifies the art of tyres compared to be the best in market.
輪胎行業(yè)的徑向化已成為卡車和公共汽車類別中最重要的因素。MRF輪胎的未來項(xiàng)目是在印度生產(chǎn)輻射化輪胎。徑向化可以解釋為輪胎技術(shù)中最重要的創(chuàng)新。自從1978年在印度引入輻射化技術(shù)以來,MRF并沒有達(dá)到其預(yù)期的速度,盡管它具有增加里程、節(jié)省燃料、改善駕駛等優(yōu)點(diǎn)。在印度,老式車輛在印度道路上沒有合適的徑向輪胎幾何安裝。但現(xiàn)在情況完全不同了,因?yàn)槌擞密囶愋图?xì)分市場(chǎng)的輻射率已達(dá)到98%。對(duì)于中型和重型車輛,細(xì)分市場(chǎng)輻射率為8%,LCV細(xì)分市場(chǎng)輻射估計(jì)為18%。卡車、公共汽車和LCV輪胎的徑向化已經(jīng)開始獲得勢(shì)頭。MRF與技術(shù)的進(jìn)步保持同步,與市場(chǎng)上最好的輪胎相比,輻射化意味著輪胎的藝術(shù)。
A special factory was started in Puducherry for manufacturing of radials. MRF tyres were chosen to use on FIAT UNO, OPEL ASTRA and FORD ESCORT because of its good quality in the market. MRF in India has collaborated with companies like Maruti, Mahindra & Mahindra, Tata motors, and Gneral motors.
在普杜切里建立了一家專門生產(chǎn)蘿卜的工廠。MRF輪胎被選擇用于FIAT UNO、OPEL ASTRA和FORD ESCORT,因?yàn)槠湓谑袌?chǎng)上的良好質(zhì)量。印度MRF與Maruti、Mahindra&Mahindra、Tata motors和Gneral motors等公司合作。
PESTLE ANALYSIS OF MRF:MRF的PESTLE分析
This analysis is used in every type of business organisations. Let us consider on MRF company. There are 6 type of views considers in PESTLE analysis of this organisation, they are:
這種分析適用于各類商業(yè)組織。讓我們考慮一下MRF公司。在對(duì)該組織的PESTLE分析中,有6種觀點(diǎn),它們是:
POLITICAL FACTORS OF MRF:MRF的政治因素
The company is politically strong for its high standards and quality assurance in this industry. As the company was started in 1946 before the independence of the country and it is first company which has got success in rubber industry. In 1956, MRF had become leader of market with 50% share of the tread-rubber in India with its good quality and high standards. Many multinational companies had to withdraw from tread-rubber business in India because of an MRF’s effective hold on the market. In 1990, the 6th World Cup Boxing Championship was brought to Mumbai, India by MRF where 39 countries had participated. MRF Pace Foundation was setup in the year 1988. Dennis Lille is the director for that academy. Many pace bowlers trained at that foundation were selected to Indian cricket team.
該公司因其在該行業(yè)的高標(biāo)準(zhǔn)和質(zhì)量保證而在政治上很強(qiáng)。由于該公司成立于1946年,當(dāng)時(shí)該國(guó)尚未獨(dú)立,是第一家在橡膠行業(yè)取得成功的公司。1956年,MRF憑借其良好的質(zhì)量和高標(biāo)準(zhǔn)成為了印度胎面橡膠市場(chǎng)的領(lǐng)導(dǎo)者,占有50%的份額。由于MRF對(duì)市場(chǎng)的有效控制,許多跨國(guó)公司不得不退出印度的胎面橡膠業(yè)務(wù)。1990年,第六屆世界杯拳擊錦標(biāo)賽在印度孟買舉行,共有39個(gè)國(guó)家參加。MRF佩斯基金會(huì)成立于1988年,丹尼斯·里爾是該基金會(huì)的負(fù)責(zé)人。許多在該基金會(huì)訓(xùn)練的步伐投球手被選入印度板球隊(duì)。
The company has all legally approved certifications and it maintains all the national standards. Company is succesfull in satisfying every one specially to the customers and rules and regulations of Indian Government.
該公司擁有所有經(jīng)法律批準(zhǔn)的認(rèn)證,并保持所有國(guó)家標(biāo)準(zhǔn)。公司成功地滿足了每一位客戶,特別是印度政府的規(guī)章制度。
ECONOMICAL FACTORS OF MRF:MRF的經(jīng)濟(jì)因素
By unressolving tax issues, the import duty on natural rubber is more as 20% and 10% as less as on finished tyres is unaddressed because of the issue of tax structure. Due to the increasing cost of raw materials tyre manufacturing companies profit is changing. As the materials based on natural rubber, crude and steel are historically volatility in prices. Domestic natural rubber has increased to 40%. The fact is known that 70% production of price is combines with the manufacturers. As there is a huge demand for tyres of T&B category MRF has builded up expoting business with neighbouring countries like Sri Lanka and China. Globally this T&B tyre segment has more demand for radial tyres. MRF is developing radialisation globally to protect share in international market, and also make complelete grip in Indian market. MRF has set up a factory at Puducherry for radial tyres.
由于沒有解決稅收問題,天然橡膠的進(jìn)口稅高達(dá)20%,而成品輪胎的進(jìn)口稅則低10%,因?yàn)槎愂战Y(jié)構(gòu)的問題而沒有解決。由于原材料成本的增加,輪胎制造公司的利潤(rùn)正在發(fā)生變化。作為基于天然橡膠的材料,原油和鋼材的價(jià)格歷來波動(dòng)較大。國(guó)內(nèi)天然橡膠已增長(zhǎng)到40%。事實(shí)上,70%的價(jià)格是由制造商聯(lián)合生產(chǎn)的。由于T&B類輪胎需求巨大,MRF已與斯里蘭卡和中國(guó)等鄰國(guó)建立了出口業(yè)務(wù)。在全球范圍內(nèi),該T&B輪胎部門對(duì)子午線輪胎的需求量更大。MRF正在全球范圍內(nèi)發(fā)展輻射化技術(shù),以保護(hù)國(guó)際市場(chǎng)份額,并在印度市場(chǎng)取得全面控制。MRF在Puducherry建立了一家子午線輪胎工廠。
SOCIAL FACTORS OF MRF:MRF的社會(huì)因素
Presently, small families are demanding for 2/4 wheelers for individuals. The sales of tyres has gained more in past decade. From upper class families with more than 1 car per family observed to be increasing demand of tyres exponentially, mainly in cities where woking couples find difficult to maintain them without more than 1 car. As we know that Indian middle class families are known for its savings frenzy has now been slowly warming up to an idea of EMI and buying on credit. Due to this factors, there is a enormous demand in passenger cars. MRF had gained high profits in providing customer needs in passenger car category.
目前,小家庭要求個(gè)人使用2/4輪車。在過去的十年里,輪胎的銷量增加了很多。從每個(gè)家庭擁有1輛以上汽車的上流社會(huì)家庭中觀察到,輪胎需求呈指數(shù)級(jí)增長(zhǎng),主要是在那些工作的夫婦發(fā)現(xiàn)如果沒有1輛以上的汽車很難保養(yǎng)輪胎的城市。正如我們所知,印度中產(chǎn)階級(jí)家庭以儲(chǔ)蓄狂潮而聞名,現(xiàn)在已經(jīng)慢慢地開始興起EMI和賒購(gòu)的想法。由于這些因素,乘用車需求量巨大。MRF在提供客車類客戶需求方面獲得了高額利潤(rùn)。本站提供各國(guó)各專業(yè)留學(xué)生Essay代寫或指導(dǎo)服務(wù),如有需要可咨詢本平臺(tái)。
相關(guān)文章
UKthesis provides an online writing service for all types of academic writing. Check out some of them and don't hesitate to place your order.