LR寫作要求：英國航空公司倫敦至巴黎的航班機票定價策略Airfare Pricing strategy of British Airway London to Paris route

Literature review 要求 字數(shù)5000字。 要適當聯(lián)系機票定價策略的文獻

第1 第2 部分請控制在1000字左右

Outline

1  For general economic background，寫一下Supply and demand的關系，價格彈性之類的。but keep it short

Begg D. Fischer S. and Dornbusch (2003) Economics, 7th ed., McGraw-Hill Education

 

2 Monopoly 聯(lián)系airfare industry

 

3 For an easy introduction to pricing techniques

Nagle T. T. and Holden R. K. (2002) The Strategy and Tactics of Pricing, 3rd ed., Prentice Hall

 

4. For a comprehensive treatment of pricing theory  請著重

Landsburg S. E. (2002) Price Theory and Applications,http://ukthesis.org/Thesis_Tips/Reference/Literature_Review 5th ed., South Western, division of Thomson Learning

This is a comprehensive economics textbook on pricing theory. It includes all the basic theory, supply, demand, types of competition etc. and a good section (pp. 354-371) on price discrimination. This covers the theory of the subject: first, second and third degree price discrimination, consumer surplus and the reason why the more price sensitive customers receive the lower prices. Landsburg provides examples and, usefully, discusses situations which appear to be price discriminating but actually might not be.

重點是 price discrimination

 

5 Specialised treatment of pricing and revenue management 

Phillips R. L. (2005) Pricing and Revenue Optimization, Stanford University Press

 

6 Market segmentation

Kotler’s text, Principles of Marketing

 

 

以下是 老師給的一些提示和介紹，可供參考

 

History and classic texts

Many authors refer to Pigou (1920) The Economics of Welfare, Macmillan and Co.  as originating the theory of price discrimination. Pigou referred to first, second and third degree price discrimination although his definitions are not totally clear and common usage has tended to use them in rather flexible ways. It is generally agreed that first degree price discrimination refers to charging each individual what they are prepared to pay. This would be perfect price discrimination (where the producer captures all consumer surplus). In modern texts second degree price discrimination is often taken to refer to quantity discrimination, although it is doubtful if this is what Pigou said. Third degree price discrimination usually is taken to refer to charging different prices to different groups for the same (or, importantly, similar) products.

Joan Robinson (1933) provided a comprehensive theoretical treatment of price discrimination in her book, The Economics of Imperfect Competition (St Martin’s Press). Robinson provides her own analysis of price discrimination together with a commentary on Pigou’s earlier work in Chapters 15 and 16 (pp.179-208) #p#分頁標題#e#

Phlips L. (1983) The Economics of Price Discrimination, Cambridge University Press, provides a comprehensive theoretical analysis of price discrimination and those with an interest in theoretical treatments might find it interesting. In his introductory remarks Phlips (pp. 5-7)addresses the issue of defining price discrimination and this is well worth reading (even if you do not read the rest of the book). Phlips notes that the usual definition: sale of the same commodity to different customers at different prices, would be unduly restrictive and he therefore searches for a better definition. He concludes that price discrimination implies that two varieties of a commodity are sold to two buyers at different net prices.