盡管媽媽在銀行業(yè)工作超過20年,但我一直對(duì)經(jīng)濟(jì)金融毫無興趣。然而,一切從2010年我獨(dú)自來香港讀書開始發(fā)生變化。來港后面臨的第一個(gè)問題就是租房子。面對(duì)比內(nèi)地高兩三倍的物價(jià),我開始對(duì)產(chǎn)品價(jià)格變得敏感,逐漸留意起何處房?jī)r(jià)高,何處房?jī)r(jià)低,一段時(shí)間內(nèi)房?jī)r(jià)是一波三折還是一路攀升,何種產(chǎn)品會(huì)在何時(shí)促銷。很快,我發(fā)現(xiàn)關(guān)注房?jī)r(jià)看經(jīng)濟(jì)新聞原來并不是想象中那么的枯燥。當(dāng)我重讀經(jīng)濟(jì)學(xué)原理時(shí),突然茅塞頓開,曾經(jīng)枯燥的理論都有了現(xiàn)實(shí)的對(duì)應(yīng)。這兩年多的生活和工作經(jīng)歷,使我越發(fā)感受經(jīng)濟(jì)學(xué)的無處不在。企業(yè)決策、生意的拓展,甚至個(gè)人租房都受到市場(chǎng)供需和政府政策的影響,這更激發(fā)了我對(duì)經(jīng)濟(jì)學(xué)專業(yè)學(xué)習(xí)的興趣。
我相信我的教育背景、工作經(jīng)歷和個(gè)人能力可以證明我可以符合這個(gè)項(xiàng)目的要求。我在大學(xué)接受過專業(yè)的微積分、社會(huì)統(tǒng)計(jì)學(xué)和統(tǒng)計(jì)軟件的訓(xùn)練,并取得排名10%的優(yōu)異成績(jī);通過專業(yè)課如經(jīng)濟(jì)社會(huì)學(xué)和社會(huì)心理學(xué)的學(xué)習(xí),我對(duì)經(jīng)濟(jì)學(xué)理論也有所涉及和了解;社會(huì)調(diào)查方法的訓(xùn)練培養(yǎng)了我實(shí)證主義的思維方式;而在企業(yè)傳播專業(yè)一年的學(xué)習(xí),使我在企業(yè)運(yùn)營(yíng)和產(chǎn)品營(yíng)銷方面有了更多的實(shí)踐。從事獵頭工作后,我專注于零售業(yè)和奢侈品行業(yè)的職位招聘。我逐漸接觸到不同類型的公司,通過閱讀財(cái)務(wù)年報(bào)和行業(yè)研究報(bào)告等了解到諸如經(jīng)營(yíng)產(chǎn)品,公司架構(gòu),主要市場(chǎng),銷售渠道和運(yùn)營(yíng),物流狀況,甚至公司財(cái)務(wù)狀況和發(fā)展戰(zhàn)略等信息。我負(fù)責(zé)和參與招聘的職位包括中國(guó)區(qū)董事總經(jīng)理,亞太區(qū)市場(chǎng)經(jīng)理,零售運(yùn)營(yíng)總管,物流經(jīng)理,和采購(gòu)經(jīng)理等,在對(duì)候選人進(jìn)行職位評(píng)定的過程中,我不僅要熟悉他們的工作職責(zé),也對(duì)他們公司的架構(gòu),運(yùn)營(yíng)方式,發(fā)展策略有所認(rèn)識(shí)。我了解到很多從事采購(gòu)跟單的職位越來越少。因?yàn)殡S著中國(guó)地區(qū)勞動(dòng)力價(jià)值的提高,跨國(guó)公司將目光轉(zhuǎn)向了勞動(dòng)力仍然低廉的東南亞地區(qū),而以南中國(guó)為采購(gòu)基地的buying office為在企業(yè)的內(nèi)部競(jìng)爭(zhēng)中取得一席之地,也不得不另辟蹊徑,比如裁員或發(fā)展南中國(guó)擅長(zhǎng)加工的產(chǎn)品。而由于美國(guó)和歐洲蕭條的經(jīng)濟(jì)形勢(shì),很多貿(mào)易公司因?yàn)榻硬坏矫绹?guó)和歐洲的訂單,不得不控制成本削減人手,甚至關(guān)門大吉,這進(jìn)一步導(dǎo)致香港地區(qū)采購(gòu)職位數(shù)量的減少。受經(jīng)濟(jì)影響而造成的人力資源市場(chǎng)的變化,也迫使我們拓展新的產(chǎn)品,即不再專注采購(gòu)職位的招聘,轉(zhuǎn)而從事其他職位的招聘服務(wù)。再比如,很多知名品牌將旗下的服飾、配件、鞋子分別賣給了不同的擁有者或授權(quán)經(jīng)營(yíng)者,在只付出較少的資金情況下,他們可以通過licensing和franchising的方式取得較大的收益。這其中涉及到產(chǎn)品定位,品牌形象,產(chǎn)品的本地化等,也成為我所感興趣的方向。#p#分頁標(biāo)題#e#
香港是個(gè)經(jīng)濟(jì)金融發(fā)達(dá)的市場(chǎng)經(jīng)濟(jì)社會(huì),作為自由港,香港經(jīng)濟(jì)受到世界形勢(shì)的影響,這為學(xué)習(xí)經(jīng)濟(jì)學(xué),研究企業(yè)發(fā)展提供了成熟的環(huán)境。而香港大學(xué)的MEcon Program高質(zhì)量的教學(xué)和豐富的課程選擇,一定可以滿足我對(duì)經(jīng)濟(jì)學(xué)知識(shí)的追求,也會(huì)為我開拓更廣闊的視野。我希望通過這個(gè)項(xiàng)目,可以掌握并利用經(jīng)濟(jì)學(xué)的視角和方法,提高自己分析問題,解決的問題的能力。對(duì)企業(yè)決策的制定和企業(yè)運(yùn)營(yíng)有更清晰的認(rèn)識(shí),對(duì)未來發(fā)展提供有效的分析和預(yù)測(cè),也希望我可以借此步入企業(yè)策略分析或者管理咨詢行業(yè)。
Although my mother has worked in the banking industry for more than 20 years works, I was not interested in the economic and financial. Since I was alone to study in Hong Kong in 2010, however, everything began to change. After coming to Hong Kong, the first question is to rent an apartment. To the price that is two to three times than the inland, I started to become sensitive to product prices and gradually to notice where the housing price is high and where is low even the house price has ups and downs in a period of time or promoted all the way. Also, what kind of product will be when marketing. Soon, I found that it was not so boring to focus on house prices and see economic news originally. When did reread principles of economics, I was suddenly enlightened and aware of a boring theories before was based on the realities. With the life and work experience for more than two years, I felt that economics was everywhere, that is, the decision-making and business development in enterprises and even renting a house individually were influenced by the market supply and demand and government policy. It inspired me to learn the economics professional.
I believe that my education background, work experience and personal ability can prove that I can conform to the requirements of the project. Firstly, I received the trainings such as the professional calculus, social statistics and statistical software and more others in college. Also, my performance achieved first 10%. Secondly, I was involved in some economic theories with the professional courses such as economic sociology and social psychology. Finally, the training of social investigation methods developed my positivism thinking. In a word, I have more practice in enterprise operation and product marketing with studying the enterprise communication professional for one year. After engaged in headhunting work, I focused on position recruitments about retail and luxury industry. And I gradually came into contact with different types’ companies and learnt about much information such as products, the company structure, the main market, sales channels and operation, logistics status and even the financial status and development strategy by reading the financial reports and industry research reports. In the recruitment process, I am responsible for China managing director, Asia Pacific market manager, retail operation manager, logistics manager, and purchasing manager, etc. In the candidates’ position evaluation process, I could be not only familiar with their job responsibilities, but also understand their company's structures, operations and development strategies. Also, I learnt about that the positions about purchase documentary were less and less. With the improvement of the value of labor in China, multinational companies are turning to Southeast Asia where the labor is still cheap. At the same time, buying office with the south of China as the sourcing base had to look for other ways to get a competitive place such as layoffs or developing its expert in products. And because of the United States and Europe sluggish economy, a lot of trading companies cannot get the United States and Europe's orders so as to control costs and reduce the number of staffs even go bankrupt, which further led to the reduction of the number of purchasing position in Hong Kong. Changes of the human resources market caused by economy made us force on developing new products but not procurement vacancies to switch to other vacancies. In addition, its clothing, accessories, shoes of a lot of well-known brands were sold to different owners and authorized operators with less money in which they could achieve greater revenue through licensing and franchising. Among these, I am interested in product positioning, brand images, product localization.
As a free port, Hong Kong, is a developed economic and financial market and society and influenced by the world economy, which contribute to study economy and the enterprise development. MEcon Program with the high-quality teaching and the rich courses in Hong Kong University must not only meet the pursuit of knowledge of economics, but also develop a broader perspective for me. I hope that I can grasp and take use of economic perspective and methods to improve the ability to analyze and solve the problem through this project. Also, I can have a clearer understanding of the corporate decision-making and business operations, and analyze and forecast future development effectively so as to enter into the industry of corporate strategy and management consulting.
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