1 Introduction
So-called external market influences, isan enablingproducers or consumersintheir ownactivitiesor adversely affectin a market economy, the benefitsofthisfavorableeffect(orgain)or harmfulimpactsloss (or cost) consumers and producersare notobtainedor assumed.
Strategy formulation is not a continuous process of regular activities that usually appears stable over a period of time, changes in the period of time such a discontinuous as well as non-recurring course of activities. This means that for most businesses, strategy, once formed often in a relatively stable condition, unless the business running abnormal situation, otherwise always tend to continue to move forward along the direction of the setting. This means that business success in the past tend to trap operating today, currently operating successfully and often planted the seeds for future failure, due to the changing environment, strategic maintaining the status quo to make the loss of reaction sensitivity. So, encourage enterprises to strategic re-evaluation and begin the process of strategy formation, often as a result of the deteriorating business conditions.Next, I willset windand snowfenceas an example, makean analysis of itsmarket impact.戰(zhàn)略的制定是一個不連續(xù)的定期活動,通常出現(xiàn)在一段時間內(nèi)穩(wěn)定的變化過程,在時間的這種不連續(xù)和非經(jīng)常性的活動過程。這意味著對于大多數(shù)企業(yè),戰(zhàn)略,一旦在一個相對穩(wěn)定的狀態(tài)往往形成,除非業(yè)務(wù)運行異常情況,否則總是傾向于繼續(xù)前進方向的設(shè)置。這意味著,在過去的商業(yè)上的成功往往陷阱操作的今天,目前經(jīng)營的成功往往給未來埋下失敗的種子,由于環(huán)境的變化,戰(zhàn)略維持現(xiàn)狀作出反應(yīng)的靈敏度損失。所以,鼓勵企業(yè)戰(zhàn)略的重新評價開始戰(zhàn)略形成的過程中,常常由于不斷惡化的商業(yè)環(huán)境。接下來,我willset風(fēng)snowfenceas例,對市場的影響分析。
2. External market influences of windand snowfence
(A) Customer purchasing habits
Customer purchasing habits in the long-term economic and social activities gradually, not easy to change the behavior of the purchase of goods. Customers buy wind snow fence, usually tend to it with easy to manufacture, transport and storage, this product provides the additional benefit of eliminating the cost associated with replacing damaged and lost fences of the prior art[1]. Formation of the customer's buying habits are often the same consumer's gender, age, occupation, cultural awareness, personal preferences, economic conditions. In marketing activities, a careful analysis of the study of consumer buying habits, merchandise sales plan for the development of enterprises, the decision of promotional strategies to expand sales of goods to meet consumer needs is of great significance[2].#p#分頁標(biāo)題#e#
客戶的購買習(xí)慣
客戶的購買習(xí)慣在長期的經(jīng)濟和社會活動,漸漸的,不容易改變的購買商品的行為??蛻糍徺I的風(fēng)雪柵欄,往往很容易制造,運輸和儲存,該產(chǎn)品提供了消除更換損壞和丟失的現(xiàn)有技術(shù)[ 1欄的成本相關(guān)的額外好處]。對客戶的購買習(xí)慣的形成往往是相同的消費者的性別,年齡,職業(yè),文化意識,個人喜好,經(jīng)濟條件。在市場營銷活動中,消費者的購買習(xí)慣的研究,仔細(xì)分析,商品銷售企業(yè)的發(fā)展計劃,促銷策略來擴大銷售的商品滿足消費者需求的決策具有重要意義[ 2 ]。
(B)Seasonal consumer issues
Seasonal consumer demand is seasonal consumption caused due to climatic conditions, different customs, supply and consumption of these commodities have significant off-season and peak seasons. Consumer wind snow fence, we can find it in the winter sales is much higher than its sales in the summer, largely related to seasonal climate issues.
(C)Market Regulatory
The so-called market regulation, refers to the entry, formulate specific industry pricing, financing and information release policy effectively adjust the behavior of the subject, in order to avoid competition subject too much or too little caused by excessive competition or lack of competition, resulting in a waste of resources and configuration of the low efficiency, justice, stable supply of social production efficiency and prevent service. Market regulation mainly includes the price regulation, entry and exit control, investment control, quality control, information control etc.. To buy time to wind and snow fence in the customer, will take into account the interests of the security such as product quality assurance, after sale service, the maintenance contract signing. In the market supervision system perfect conditions, the interests of consumers can get very good protection, on the contrary, exist in the market supervision system defects, the interests of consumers vulnerable, is not conducive to induce consumers to buy the product.
Reference:
[1]. http://elviscollections.com/dissertation_sample/
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