Moaiile iitie: Manceting Managemen 市場(chǎng)管理
Lecturer: Dr. Phoebe Wong
Credit Value: io Credits
Module Level: 7 (Core)
Remarks:備注:
1。分配是一個(gè)單獨(dú)的報(bào)告:
2。只有一個(gè)報(bào)告承載這項(xiàng)任務(wù)的1009,6:
3。這應(yīng)該是3000%+/- 1096,長(zhǎng)度為這項(xiàng)任務(wù),任何偏離將被處罰;
4。該報(bào)告應(yīng)包括介紹,主要結(jié)果和結(jié)論。所有的源部應(yīng)得到承認(rèn)和應(yīng)附的參考名單。
5。分配應(yīng)當(dāng)打字;
6。我稿日期為2011年3月23日;
7。這種分配占i00~6,在此模塊中的總評(píng)估。
1. The assignment is an individual report;
2. There is only one report carrying 100% in this assignment;
3.It should be 3000 words +1- 10% in length for this assignment, any deviation from this will
be penalised;
4. The report should include an introduction, main findings and conclusions. All sources should
be acknowledged and a reference list should be attached.
5.Assignments should be typed;
6. Deadline for submission is 23 March 2011;
7. This assianment accounts for 100% of total assessment in this module.
Assignment requirement:轉(zhuǎn)讓要求:
此任務(wù)的設(shè)計(jì)是一次實(shí)戰(zhàn)演練在營(yíng)銷管理,提高你的能力,適用于一個(gè)真實(shí)生活中的業(yè)務(wù)設(shè)置課程內(nèi)容。預(yù)計(jì) 完成所有三個(gè)問(wèn)題,確保他們?cè)谥付ǖ娜掌谔峤?。所有的參賽作品必須打字,很好地奠定了,寫在一個(gè)適當(dāng)?shù)?nbsp;標(biāo)題(介紹,主體部分和結(jié)論性意見)及第學(xué)術(shù)風(fēng)格。請(qǐng)確保所有提交完全是你自己的工作。
This assignment is designed to be a practical exercise in Marketing Management,enhancing your ability to apply course content to a real life business setting. You are expected to complete all three questions ensuring that they are submitted by the specified date. All submissions must be typed, be well laid out,written in an academic style with appropriate headings (introduction,main part,and concluding comments) and sections.Please ensure that all submissions are entirely your own work。
你應(yīng)該分配結(jié)構(gòu),使讀者很容易理解,使用段落分開點(diǎn)和副標(biāo)題,以突出題材。你可以假設(shè)讀者有一個(gè)良好的知識(shí)的題材,但你不應(yīng)該離開讀者參考,寫的是什么。這意
味著,您使用的解釋和論證來(lái)支持你的論點(diǎn)應(yīng)當(dāng)明確。同時(shí),你應(yīng)該包括詳細(xì)的補(bǔ)充材料,附錄中,而不是在正文中。
You should structure the assignment so that it is easyfor the readers to understand, using paragraphs toseparate points and subheadings to highlight subject matter. You may assume that the readers have a good knowledge of the subject matter, but you should not leave the readers to make references from what is written. This means that the explanation and argument you use to support your points should be made explicit. As well, you should include detailed SUDDlementarY materials in aDDendices rather than in the main text.#p#分頁(yè)標(biāo)題#e#
Guidelines for report writing報(bào)告寫作指南
該報(bào)告應(yīng)該是免費(fèi)的,從口語(yǔ)化的語(yǔ)言,拼寫,語(yǔ)法和排版錯(cuò)誤。該報(bào)告必須包含以下幾個(gè)部分:
一,分配封面。
二。宣言。的聲明載于附錄2的樣本,供您參考。
m。執(zhí)行摘要。概述你的分配和結(jié)果。
四。表的內(nèi)容。必須清楚地表明章節(jié)和小節(jié)。
五言。提供簡(jiǎn)要說(shuō)明報(bào)告范圍。
六。討論和分析。表示在所有三個(gè)問(wèn)題的討論營(yíng)銷理念及審慎分析國(guó)泰實(shí)施營(yíng)銷活動(dòng)和戰(zhàn)略應(yīng)用。
七。結(jié)論。概要討論。
Ⅵ皿。引用。你已經(jīng)使用的信息來(lái)源在您的報(bào)告,如期刊文章,書籍,會(huì)議dissertation,報(bào)紙和網(wǎng)站(哈佛參照系
統(tǒng))的名單。
九。附錄。支持不是在文本信息的集合。
The report should be free from colloquial language, and spelling, grammatical and typographicc
errors. The report must contain the following parts:
I. Assignment cover sheet.
II. Declaration. A sample of the declaration is attached in Appendix 2 for your reference.
III. Executive summary. An overview of your assignment and findings.
IV. Table of contents. Sections and subsections must be clearly shown.
V. Introduction. Provide a brief description of the scope of your report.
VI. Discussions and analysis. Discuss marketing concept stated in all three questions and critically analyse mariceting activities and strategic applications implemented by Cathay Pacific.Conclusion A summarv of the discussion
Learning outcomes covered:學(xué)習(xí)成果包括:
該分配被設(shè)計(jì)為
(一)加強(qiáng)營(yíng)銷管理理論基礎(chǔ)的理解,
(二)提高你的能力來(lái)分析品牌的作用在營(yíng)銷管理中,
(三)了解參與營(yíng)銷活動(dòng)的管理營(yíng)銷理念和戰(zhàn)略應(yīng)用的組件。
This assignment is designed to
(a) enhance your understanding of theoretical foundations of marketing management,
(b) improve your ability to analyse the role of branding within marketing management, and
(c) understand components of marketing concept and their strategic applications involved in
the management of mari<eting activity.
Case Study: Cathay Pacific (CX)
Project Value: 100%
Background of Answer All 3 Questions:
1) Discuss the strategic importance of segmentation, targeting and positioning for organisations competing in today's business world and then apply the concept of segmentationto Cathay Pacific (30%).