英國(guó)留學(xué)生Research Paper格式-優(yōu)步對(duì)英國(guó)出租車(chē)的影響。本文是一篇標(biāo)準(zhǔn)的英國(guó)留學(xué)生Research Paper格式范文,主要內(nèi)容是講述市場(chǎng)上競(jìng)爭(zhēng)對(duì)手之間的激烈競(jìng)爭(zhēng)是每個(gè)組織的關(guān)鍵驅(qū)動(dòng)力。競(jìng)爭(zhēng)對(duì)手之間的健康競(jìng)爭(zhēng)為組織的長(zhǎng)期發(fā)展提供了燃料,在尋求進(jìn)步的同時(shí),公司的做法也影響著行業(yè)中的其他公司。本篇Research Paper使研究人員能夠通過(guò)優(yōu)步的創(chuàng)新實(shí)踐發(fā)現(xiàn)優(yōu)步產(chǎn)生的這種影響。這項(xiàng)Research Paper試圖揭示優(yōu)步出租車(chē)公司的業(yè)績(jī)以及該組織對(duì)英國(guó)出租車(chē)行業(yè)其他微型出租車(chē)的影響。研究人員希望利用Wallsten和Edward、George和Sarkar的期刊來(lái)有效地感知當(dāng)前的問(wèn)題。該篇Research Paper的調(diào)查試圖了解優(yōu)步在英國(guó)出租車(chē)行業(yè)發(fā)展的戰(zhàn)略和實(shí)踐,同時(shí)確定對(duì)微型出租車(chē)性能的影響。以下就是這篇英國(guó)留學(xué)生Research Paper格式范文的具體內(nèi)容,供參考。
Introduction 引言
The intense rivalry among competitors in the market is a critical driving force for each organisation. A healthy competition among competitors builds fuel for organisation long run, and while seeking progress firm practices influences other companies in the industry. The present research enables the researcher to find out such influences produced by Uber through their innovative practices. The research attempt shed lights on Uber Cab Company performance and the impact made by the organisation on other minicabs in the UK taxi industry. The researcher looks to utilise the journals of Wallsten (2015) and Edward, George and Sarkar (2010) for perceiving current issues efficiently. The investigation tries to perceive strategies and practices executed by Uber to advance in the UK taxi industry along with identifying the influence made on minicabs performance.
Literature review 文獻(xiàn)綜述
The rise of Uber and the subsequent disruption in taxi industry has been a key research issue in recent years. For example, the study of Sundararajan (2014) revealed that the success of Uber was mainly due to the convenience offered by the service compared to existing cab services. This view has been upheld by other researchers such as Malhotra and Van Alstyne (2014) and Isaac (2014). All these studies point to the fact that Uber offer higher value to taxi customers in terms of lower charge, higher convenience and better safety offered by Uber. The theory of quality-value-loyalty chain was used by Wallsten (2015) to evaluate the success of Uber in Taxi industry.
優(yōu)步的崛起及其對(duì)出租車(chē)行業(yè)的顛覆一直是近年來(lái)的一個(gè)關(guān)鍵研究問(wèn)題。例如,Sundararajan的研究表明,優(yōu)步的成功主要是由于與現(xiàn)有出租車(chē)服務(wù)相比,該服務(wù)提供了便利。這一觀點(diǎn)得到了其他研究人員的支持,如Malhotra和Van Alstyne以及Isaac。所有這些研究都表明,優(yōu)步為出租車(chē)客戶提供了更高的價(jià)值,包括更低的費(fèi)用、更高的便利性和更好的安全性。Wallsten運(yùn)用質(zhì)量?jī)r(jià)值忠誠(chéng)鏈理論對(duì)優(yōu)步在出租車(chē)行業(yè)的成功進(jìn)行了評(píng)價(jià)。
Figure 1.1: Quality-value-loyalty chain
Source: Wallsten (2015)
As per Quality-value-loyalty chain, price, product quality and service quality develop the perceived value of a product or service which in turn contributes to customer loyalty towards the product or service. Among these elements, competitors are easily able to imitate product quality and price. But it is very difficult to imitate service quality (Edward, George and Sarkar, 2010). Due to this, service quality has an enhanced role in creating value and loyalty for the product or service. Wallsten (2015) notes that the superior service quality of Uber has helped the company in creating value for customers and in developing loyal customer base in taxi industry. From the review of existing literature available on Uber’s success in taxi industry, it can be understood that the ability of the company to offer better value, service quality and convenience was the main reasons for its success.
根據(jù)質(zhì)量?jī)r(jià)值忠誠(chéng)鏈,價(jià)格、產(chǎn)品質(zhì)量和服務(wù)質(zhì)量發(fā)展了產(chǎn)品或服務(wù)的感知價(jià)值,進(jìn)而有助于客戶對(duì)產(chǎn)品或服務(wù)忠誠(chéng)。在這些要素中,競(jìng)爭(zhēng)對(duì)手很容易模仿產(chǎn)品的質(zhì)量和價(jià)格。但很難模仿服務(wù)質(zhì)量。因此,服務(wù)質(zhì)量在為產(chǎn)品或服務(wù)創(chuàng)造價(jià)值和忠誠(chéng)度方面發(fā)揮著更大的作用。Wallsten指出,優(yōu)步卓越的服務(wù)質(zhì)量幫助該公司為客戶創(chuàng)造價(jià)值,并在出租車(chē)行業(yè)發(fā)展忠誠(chéng)的客戶群。從現(xiàn)有關(guān)于優(yōu)步在出租車(chē)行業(yè)成功的文獻(xiàn)來(lái)看,可以理解,該公司提供更好價(jià)值、服務(wù)質(zhì)量和便利的能力是其成功的主要原因。
Research purpose 研究目的
The study intends to identify the impacts that created by Uber Cab Company in the UK taxi industry and analyse influence that the company made on minicabs in the country.
該篇Research Paper旨在確定優(yōu)步出租車(chē)公司對(duì)英國(guó)出租車(chē)行業(yè)的影響,并分析該公司對(duì)英國(guó)微型出租車(chē)的影響。
The research objectives of the current research are:當(dāng)前研究的研究目標(biāo)是
To evaluate the factors affecting satisfaction of cab customers 評(píng)價(jià)影響駕駛室顧客滿意度的因素
To assess the factors contributing to the competitive advantage of Uber in UK Taxi industry 評(píng)估優(yōu)步在英國(guó)出租車(chē)行業(yè)競(jìng)爭(zhēng)優(yōu)勢(shì)的因素
To analyse the impact of Uber’s growth on mini cabs of UK 分析優(yōu)步的增長(zhǎng)對(duì)英國(guó)小型出租車(chē)的影響
To provide suggestions to mini cabs of UK to remain competitive in UK Taxi industry 為英國(guó)小型出租車(chē)在英國(guó)出租車(chē)行業(yè)保持競(jìng)爭(zhēng)力提供建議
Rationale 根本原因
Despite being a start-up in the UK taxi industry, Uber cab services had provided growth to the traditional taxi service in the country. The process made the country’s private taxi firm to stand tall where other numerous taxi companies had failed. According to Megaw (2016), 97% of the organisation that tried fit their name in the industry had fallen within the first four months where Uber showed resilience in making an impact which flew beyond the capital. The company had expanded beyond borders leaving a note on taxi industry to look for an urgent lift in which the mini cabs have experienced most of the damage. Uber was able to advance in each market that they have entered which led to protests and strikes in the UK. Uber Cab company flexibility had attracted few drivers who worked in mini cabs in London to join in the company. The low pricing strategy that the company presented has made controversies as competitors had alleged the practice unhealthy and artificial. Uber started its operation in the UK with four locations and increased the size to eighteen with 30,000 drivers in London (Torrance, 2016). Data analysis interprets that since Uber started its operation, the private hire operations in London has attained a decline of 11% assuming minimum ten private taxi business close in every month. The research seeks to identify major reasons for the customer to choose Uber cab over minicabs by comparing their service using service quality framework and looks to interpret recommendation for minicabs in order to survive the situation.
盡管優(yōu)步是英國(guó)出租車(chē)行業(yè)的初創(chuàng)企業(yè),但其出租車(chē)服務(wù)為英國(guó)傳統(tǒng)出租車(chē)服務(wù)提供了增長(zhǎng)。這一過(guò)程使該國(guó)的私人出租車(chē)公司在其他眾多出租車(chē)公司失敗的地方屹立不倒。本篇Research Paper根據(jù)Megaw的數(shù)據(jù),在優(yōu)步表現(xiàn)出彈性并在首都以外產(chǎn)生影響的前四個(gè)月內(nèi),97%的試圖在行業(yè)中樹(shù)立自己名字的組織都倒閉了。該公司已向境外擴(kuò)張,給出租車(chē)行業(yè)留下了深刻印象,希望能找到一輛小型出租車(chē)遭受大部分損失的緊急電梯。優(yōu)步能夠在他們進(jìn)入的每個(gè)市場(chǎng)取得進(jìn)展,這導(dǎo)致了英國(guó)的抗議和罷工。優(yōu)步出租車(chē)公司的靈活性吸引了很少在倫敦迷你出租車(chē)工作的司機(jī)加入該公司。該公司提出的低價(jià)策略引起了爭(zhēng)議,因?yàn)楦?jìng)爭(zhēng)對(duì)手聲稱這種做法不健康且人為。優(yōu)步開(kāi)始在英國(guó)運(yùn)營(yíng),共有四個(gè)地點(diǎn),并將規(guī)模擴(kuò)大到18個(gè),在倫敦有30000名司機(jī)。數(shù)據(jù)分析表明,自優(yōu)步開(kāi)始運(yùn)營(yíng)以來(lái),假設(shè)每月至少有十家私人出租車(chē)公司倒閉,倫敦的私人出租車(chē)業(yè)務(wù)下降了11%。這項(xiàng)Research Paper試圖通過(guò)使用服務(wù)質(zhì)量框架比較客戶的服務(wù),找出客戶選擇優(yōu)步出租車(chē)而不是微型出租車(chē)的主要原因,并試圖解釋微型出租車(chē)的建議,以在這種情況下生存下來(lái)。
Scope and limitation of research 研究范圍和局限性
The Uber Cab Company intervention to the UK taxi industry has been questioned severely by the minicab operators as their low payment system and other operations has affected minicabs and provoked few operators to end their operations in London area. The investigation gathers ample evidence for interpreting the features that attracted customers to Uber service so that certain recommendations could be drawn to the minicab operators in the UK for improving their business in the location.
優(yōu)步出租車(chē)公司對(duì)英國(guó)出租車(chē)行業(yè)的干預(yù)受到了小型出租車(chē)運(yùn)營(yíng)商的嚴(yán)厲質(zhì)疑,因?yàn)樗麄兊牡椭Ц断到y(tǒng)和其他運(yùn)營(yíng)影響了小型出租車(chē),并導(dǎo)致很少有運(yùn)營(yíng)商終止在倫敦地區(qū)的運(yùn)營(yíng)。本篇Research Paper通過(guò)調(diào)查收集了充足的證據(jù)來(lái)解釋吸引客戶使用優(yōu)步服務(wù)的特征,以便向英國(guó)的微型出租車(chē)運(yùn)營(yíng)商提出某些建議,以改善他們?cè)谠摰貐^(qū)的業(yè)務(wù)。
Research methodology 研究方法
For constituting the study, the researcher has to acquire efficient information on operations of both Uber Cab and minicab services. For carrying out the research both primary and secondary data collection method is used by the researcher. The literature and journals on the topic are utilised to attain secondary data, and the primary information is collected through executing a survey on taxi customers. The survey is conducted on 55 customers who use taxi services in London in which 30 female and 25 male customers are targeted. The survey method enables researcher to understand consumer perspectives on services provided by Uber Cab and minicab companies improving study strength. The data achieved from books, journals, articles and websites belong to the secondary resources which are used by the researcher to analyse the issue further. The adequate information attained from these practices is used to provide significant interpretations for present research problems from which efficient recommendations are drawn for the minicab operators.
為了構(gòu)成這項(xiàng)研究,研究人員必須獲得優(yōu)步出租車(chē)和微型出租車(chē)服務(wù)運(yùn)營(yíng)的有效信息。為了進(jìn)行研究,研究人員使用了一次和二次數(shù)據(jù)收集方法。利用有關(guān)該主題的文獻(xiàn)和期刊來(lái)獲得二級(jí)數(shù)據(jù),并通過(guò)對(duì)出租車(chē)客戶進(jìn)行調(diào)查來(lái)收集主要信息。這項(xiàng)調(diào)查是對(duì)倫敦55名使用出租車(chē)服務(wù)的客戶進(jìn)行的,其中30名女性和25名男性客戶是調(diào)查對(duì)象。該調(diào)查方法使研究人員能夠了解消費(fèi)者對(duì)優(yōu)步出租車(chē)和微型出租車(chē)公司提供的服務(wù)的看法,從而提高研究實(shí)力。從書(shū)籍、期刊、文章和網(wǎng)站獲得的數(shù)據(jù)屬于研究人員用來(lái)進(jìn)一步分析問(wèn)題的二級(jí)資源。從這些實(shí)踐中獲得的充分信息被用來(lái)為當(dāng)前的研究問(wèn)題提供重要的解釋,從而為微型出租車(chē)運(yùn)營(yíng)商提出有效的建議。
Action plan 行動(dòng)計(jì)劃
2.2 Undertake the proposed research investigation in accordance with the agreed specification and procedures.按照商定的規(guī)范和程序進(jìn)行擬議的研究調(diào)查
Questionnaire design 問(wèn)卷設(shè)計(jì)
This research was deliberated to mainly evaluate the effect of UBER Cab Company on mini cabs in the UK. For conducting the study, the research has opted UBER Cab Company to carry out the study. The research has mainly opted questionnaire method so as to gather data and information from the customers of UBER Cab Company to know more about taxi and the scope of them. For developing and evolving the questionnaire, the research has adopted Likert scale method, and to the customers of UBER Cab Company, the questionnaire was distributed with the aid of survey method. By opting the customers of UBER Cab Company for conducting the survey, the data gathered by the researcher was accurate and appropriate to the question of the research.
本篇Research Paper旨在主要評(píng)估UBER Cab Company對(duì)英國(guó)小型出租車(chē)的影響。為了進(jìn)行本研究,本研究選擇了UBER Cab Company進(jìn)行本研究。本研究主要采用問(wèn)卷調(diào)查的方法,從優(yōu)步出租車(chē)公司的客戶那里收集數(shù)據(jù)和信息,以了解更多關(guān)于出租車(chē)的信息和他們的范圍。為了開(kāi)發(fā)和發(fā)展問(wèn)卷,本研究采用了Likert量表法,并借助調(diào)查法向UBER Cab公司的客戶發(fā)放了問(wèn)卷。通過(guò)選擇UBER Cab公司的客戶進(jìn)行調(diào)查,研究人員收集的數(shù)據(jù)準(zhǔn)確且適合研究問(wèn)題。
Data collection method 數(shù)據(jù)收集方法
For the study, the research decided to opt primary data collection using survey method. The research was done with the aid of survey that was carried out on the customers of a minicab in London. The researcher decided to opt about 55 as the sample size for the study where 30 were women, and 25 were men. With the aid of survey method, the researcher could gain more knowledge and understanding about the company and the taxi services. All the research questions were related to the study and the questions prepared was simple and very easy to understand. This helped the researcher to get the opinions of customers.
對(duì)于這項(xiàng)Research Paper,研究決定選擇使用調(diào)查方法收集主要數(shù)據(jù)。這項(xiàng)研究是在對(duì)倫敦一輛微型出租車(chē)的客戶進(jìn)行調(diào)查的幫助下進(jìn)行的。研究人員決定選擇大約55人作為研究的樣本量,其中30人為女性,25人為男性。借助調(diào)查方法,研究者可以獲得更多關(guān)于公司和出租車(chē)服務(wù)的知識(shí)和了解。所有的研究問(wèn)題都與研究有關(guān),準(zhǔn)備的問(wèn)題簡(jiǎn)單易懂。這有助于研究人員獲得客戶的意見(jiàn)。
Advantages of survey method:調(diào)查方法的優(yōu)點(diǎn)
With the aid of primary research, the research could gain relevant, apt and specific answers when compared to any other research methods.在初級(jí)研究的幫助下,與任何其他研究方法相比,該研究可以獲得相關(guān)、恰當(dāng)和具體的答案。
With the aid of Likert scales, the researcher could understand more about the topic and do not spend more time on the data collection.在Likert量表的幫助下,研究人員可以更多地了解這個(gè)主題,而不會(huì)花更多的時(shí)間在數(shù)據(jù)收集上。
Survey method is cost effective and time-consuming.調(diào)查方法具有成本效益且耗時(shí)。
Disadvantages of survey method:調(diào)查方法的缺點(diǎn)
The survey that is closed and structured might have less validity and reliability than other methods.封閉和結(jié)構(gòu)化的調(diào)查可能比其他方法的有效性和可靠性更低。
There can be favourable answers been marked by the researcher so as to support the subject.研究人員可能會(huì)給出有利的答案,以支持這一主題。
The respondents will not be able to give their maximum as they will not be aware of the reason behind the survey.受訪者將無(wú)法給出他們的最大值,因?yàn)樗麄儾恢勒{(diào)查背后的原因。
Advantages and disadvantages of ANOVA method 方差分析方法的優(yōu)缺點(diǎn)
The survey method was analysed with the aid of ANOVA method through which qualitative data collection was collected. Over more than two groups the data are examined and reviewed constancy for gaining the result in the case ANOVA method. The t-test is mainly compared to ANOVA methods as instead for ANOVA method t-test is used for the similar use.
借助方差分析法對(duì)調(diào)查方法進(jìn)行分析,通過(guò)方差分析法收集定性數(shù)據(jù)。在兩組以上的數(shù)據(jù)中,為了獲得ANOVA方法的結(jié)果,對(duì)數(shù)據(jù)進(jìn)行了恒定性檢查和審查。t檢驗(yàn)主要與方差分析方法進(jìn)行比較,而方差分析方法則使用t檢驗(yàn)進(jìn)行類似用途。
The advantages of ANOVA are:方差分析的優(yōu)點(diǎn)是
ANOVA method is mainly opted to relate groups of various samples sizes when compared to the t-test.與t檢驗(yàn)相比,方差分析方法主要用于關(guān)聯(lián)不同樣本大小的組。
Without cumulating the probabilities of Type, I error, with the aid of ANOVA more than two grouped can be evaluated.在不累積I型誤差概率的情況下,借助方差分析可以評(píng)估兩個(gè)以上的分組。
The disadvantages of ANOVA are:方差分析的缺點(diǎn)
Incorrect results can be gained from ANOVA if the samples are gathered from the average population.如果樣本是從平均總體中收集的,則方差分析可能會(huì)得出不正確的結(jié)果。
ANOVA helps to makes sure if the samples are different from each other and also indicates the samples that are different from the similar ones.方差分析有助于確定樣本是否彼此不同,并指示與相似樣本不同的樣本。
D3: Justify the choice of data collection methods 驗(yàn)證數(shù)據(jù)收集方法的選擇
To get accurate and reliable data and information the researcher adopted primary research for this study conducted on UBER Cab Company. The research has adopted survey method as the research strategy to gather data from the customers of UBER Cab Company London. The responses gathered from different customers were different and had different opinion and suggestions. The questions were closed and structured through Likert scales. Likert scales also aided the researcher in understanding the questionnaire. It was comparatively easy for the researcher to gather quantitative data with the help of survey methodology that made the research to be analysed easily with the aid of ANOVA method.
為了獲得準(zhǔn)確可靠的數(shù)據(jù)和信息,研究人員對(duì)UBER Cab公司進(jìn)行了初步研究。本篇Research Paper采用調(diào)查法作為研究策略,從倫敦UBER出租車(chē)公司的客戶那里收集數(shù)據(jù)。來(lái)自不同客戶的回復(fù)各不相同,有不同的意見(jiàn)和建議。這些問(wèn)題是封閉的,并通過(guò)Likert量表進(jìn)行結(jié)構(gòu)化。Likert量表也有助于研究人員理解問(wèn)卷。研究人員在調(diào)查方法的幫助下收集定量數(shù)據(jù)相對(duì)容易,這使得研究可以很容易地借助方差分析方法進(jìn)行分析。
2.3 Record and collate relevant data where appropriate 在適當(dāng)?shù)那闆r下記錄和整理相關(guān)數(shù)據(jù)
The researcher has used ANOVA analysis for testing the data collected from taxi customers of London. The researcher collected data from 55 taxi customers (30 female and 25 male customers). The working hypothesis adopted by the researcher is that there is clear difference in taxi service preferences of male and female taxi customers of London. This working hypothesis is tested with the help of ANOVA analysis.
研究人員使用ANOVA分析來(lái)測(cè)試從倫敦出租車(chē)客戶那里收集的數(shù)據(jù)。研究人員收集了55名出租車(chē)乘客(30名女性和25名男性乘客)的數(shù)據(jù)。研究人員采用的工作假設(shè)是,倫敦男性和女性出租車(chē)客戶的出租車(chē)服務(wù)偏好存在明顯差異。這一工作假設(shè)在方差分析的幫助下進(jìn)行了檢驗(yàn)。
2.1 ANOVA analysis of customer needs from taxi service 出租車(chē)服務(wù)顧客需求的方差分析
From the above ANOVA analysis it can be understood that the opinions of male and female taxi customers significantly diverge in terms of their needs and expectations from taxi services available in UK. The analysis shows that female customers gave greater importance of safety, quality of car and driver behaviour when compared to male customers. On the other hand, male customers gave higher importance to convenience aspect while choosing taxi services.
從上述方差分析可以看出,男性和女性出租車(chē)客戶對(duì)英國(guó)出租車(chē)服務(wù)的需求和期望存在顯著差異。分析表明,與男性客戶相比,女性客戶更重視安全、汽車(chē)質(zhì)量和駕駛員行為。另一方面,男性顧客在選擇出租車(chē)服務(wù)時(shí)更重視便利性。
2.2 ANOVA analysis of customer rating of service quality of Uber 優(yōu)步服務(wù)質(zhì)量客戶評(píng)分的方差分析
From the ANOVA analysis of the customer rating of service quality of Uber it is clear that both male and female customers have diverging opinions regarding the different dimensions of service quality of Uber. For example, it is evident that reliability, empathy and assurance elements of service quality of were given higher rating by female customers while male customers gave higher importance to responsiveness of the service of Uber.
通過(guò)對(duì)優(yōu)步服務(wù)質(zhì)量客戶評(píng)分的方差分析,可以清楚地看出,男性和女性客戶對(duì)優(yōu)步的不同服務(wù)質(zhì)量維度都有不同的意見(jiàn)。例如,很明顯,女性客戶對(duì)優(yōu)步服務(wù)質(zhì)量的可靠性、同理心和保證因素給予了更高的評(píng)價(jià),而男性客戶則對(duì)優(yōu)步的服務(wù)響應(yīng)性給予了更大的重視。
Methodology 方法論
I used simple random sample because it is the simplest way to select participants from a population. According to Saunders, et al., using these methods means that each individual in the population has the same chance of being selected for the sample (2012)
我使用了簡(jiǎn)單的隨機(jī)樣本,因?yàn)檫@是從人群中選擇參與者的最簡(jiǎn)單方法。根據(jù)Saunders等人的說(shuō)法,使用這些方法意味著種群中的每個(gè)個(gè)體都有相同的機(jī)會(huì)被選為樣本
The survey questionnaire was developed on free online source distributed to employees via email, and social media messaging. Printed sheets of questionnaire were also provided for data collection. The expected sample size is set to 100 participants from the target population and the sampling is undertaken based on simple random sampling method.
調(diào)查問(wèn)卷是在通過(guò)電子郵件和社交媒體消息分發(fā)給員工的免費(fèi)在線資源上編制的。還提供了印制的調(diào)查表,用于收集數(shù)據(jù)。預(yù)期樣本量設(shè)定為目標(biāo)人群中的100名參與者,采樣基于簡(jiǎn)單的隨機(jī)采樣方法。
2.3 ANOVA analysis of customer rating of service quality of UK minicab 英國(guó)出租車(chē)客戶服務(wù)質(zhì)量評(píng)價(jià)的方差分析
The above analysis of customer rating of service quality of UK minicabs reveal that female customers hold very different view regarding the service of minicabs when compared to female customers. It is evident from the analysis that female customers opinion regarding the reliability, assurance, tangibility and responsiveness of minicabs diverge from that of their male counterparts.
以上對(duì)英國(guó)出租車(chē)服務(wù)質(zhì)量客戶評(píng)級(jí)的分析表明,與女性客戶相比,女性客戶對(duì)微型出租車(chē)服務(wù)的看法非常不同。從分析中可以明顯看出,女性客戶對(duì)abs的可靠性、保證性、有形性和響應(yīng)性的看法與男性客戶不同。
2.4 ANOVA analysis of customer likelihood of using of Uber and Minicab 客戶使用優(yōu)步和Minicab可能性的方差分析
The above ANOVA analysis shows that female customers are much more likely to not use minicabs than male customers. On the other both male and female customers are equally likely to use Uber as taxi service in London.
上述ANOVA分析表明,女性客戶比男性客戶更有可能不使用微型出租車(chē)。另一方面,在倫敦,男性和女性客戶同樣有可能使用優(yōu)步作為出租車(chē)服務(wù)。
3.1 Use appropriate research evaluation techniques 使用適當(dāng)?shù)难芯吭u(píng)估技術(shù)
Effectiveness of Project planning was developed by the researcher for implementing the current research project. The plan entailed the main steps of the project alongside milestones, objectives, review dates and resource allocation. This research plan was highly efficient in enabling the implementation of the research within the allocated time frame. One area where the research faced difficulty was in using ANOVA analysis method in data collation stage. The lack of knowledge and experience of the researcher in using ANOVA analysis method was a key obstacle in the smooth implementation of the research.
項(xiàng)目規(guī)劃的有效性是由研究人員為實(shí)施當(dāng)前的研究項(xiàng)目而制定的。該計(jì)劃包括項(xiàng)目的主要步驟以及里程碑、目標(biāo)、審查日期和資源分配。這項(xiàng)研究計(jì)劃非常有效,能夠在分配的時(shí)間范圍內(nèi)實(shí)施研究。研究面臨困難的一個(gè)領(lǐng)域是在數(shù)據(jù)整理階段使用方差分析方法。研究人員在使用方差分析方法方面缺乏知識(shí)和經(jīng)驗(yàn),這是該研究順利實(shí)施的關(guān)鍵障礙。
Achievement of research objectives: 研究目標(biāo)的實(shí)現(xiàn)情況
Objective 1: To evaluate the factors affecting satisfaction of cab customers 目標(biāo)1:評(píng)估影響駕駛室客戶滿意度的因素
The primary objective of the current research was to evaluate the factors affecting satisfaction of cab customers. From the survey of taxi customers in London, the researcher was able to understand that convenience and accessibility were the most important factors that customers considered while selecting taxi service. From this it was inferred that convenience and accessibility of the cab service were the most important factors affecting satisfaction of UK cab customers.
本篇Research Paper的主要目的是評(píng)估影響駕駛室客戶滿意度的因素。從對(duì)倫敦出租車(chē)客戶的調(diào)查中,研究人員能夠理解,在選擇出租車(chē)服務(wù)時(shí),方便和無(wú)障礙是客戶考慮的最重要因素。由此推斷,出租車(chē)服務(wù)的便利性和可及性是影響英國(guó)出租車(chē)客戶滿意度的最重要因素。
Objective 2: To assess the factors contributing to the competitive advantage of Uber in UK Taxi industry 目標(biāo)2:評(píng)估優(yōu)步在英國(guó)出租車(chē)行業(yè)競(jìng)爭(zhēng)優(yōu)勢(shì)的因素
One of the other objectives of the research project was to assess the factors contributing to the competitive advantage of Uber in UK Taxi industry. With the help of the customer survey, the researcher evaluated the service quality dimensions of Uber. From this analysis it was understood that reliability, responsiveness and tangibility of service of Uber was rated highly by customers. From this it can be understood that Uber gains competitive advantage in UK taxi sector by offering reliable, responsive and tangible service.
Research Paper的另一個(gè)目標(biāo)是評(píng)估優(yōu)步在英國(guó)出租車(chē)行業(yè)競(jìng)爭(zhēng)優(yōu)勢(shì)的因素。借助客戶調(diào)查,研究人員對(duì)優(yōu)步的服務(wù)質(zhì)量維度進(jìn)行了評(píng)估。從這一分析中可以了解到,優(yōu)步服務(wù)的可靠性、響應(yīng)性和有形性受到了客戶的高度評(píng)價(jià)。由此可以理解,優(yōu)步通過(guò)提供可靠、響應(yīng)迅速和有形的服務(wù),在英國(guó)出租車(chē)行業(yè)獲得了競(jìng)爭(zhēng)優(yōu)勢(shì)。
Objective 3: To analyse the impact of Uber’s growth on mini cabs of UK 目標(biāo)3:分析優(yōu)步的增長(zhǎng)對(duì)英國(guó)小型出租車(chē)的影響
The other objective of the research to analyse the impact of Uber’s growth on mini cabs of UK. This was achieved by comparing the service quality of minicabs with that of Uber. From this comparison it was revealed that that reliability, responsiveness and tangibility of service of minicabs were inferior to that of Uber. This gap in service quality dimensions can be adjudged as the reason for the success of Uber in UK taxi market at the expense of minicabs.
本篇Research Paper的另一個(gè)目的是分析優(yōu)步的增長(zhǎng)對(duì)英國(guó)小型出租車(chē)的影響。這是通過(guò)將小型出租車(chē)的服務(wù)質(zhì)量與優(yōu)步的服務(wù)質(zhì)量進(jìn)行比較來(lái)實(shí)現(xiàn)的。從這一比較中可以看出,微型出租車(chē)的可靠性、響應(yīng)性和服務(wù)的有形性都不如優(yōu)步。這種服務(wù)質(zhì)量方面的差距可以被認(rèn)為是優(yōu)步以犧牲微型出租車(chē)為代價(jià)在英國(guó)出租車(chē)市場(chǎng)取得成功的原因。
2.4 ANOVA analysis of customer likelihood of using of Uber and Minicab 客戶使用優(yōu)步和Minicab可能性的方差分析
Objective 4: To provide suggestions to mini cabs of UK to remain competitive in UK Taxi industry The last objective of the research project was to provide suggestions to mini cabs of UK to remain competitive in UK Taxi industry. Form the research project it was understood that reliability, responsiveness and tangibility of service of minicabs were inferior to that of Uber. Hence it is recommended that minicabs seek improvement in reliability, responsiveness and tangibility elements of their service.
目的4:為英國(guó)小型出租車(chē)在英國(guó)出租車(chē)行業(yè)保持競(jìng)爭(zhēng)力提供建議本研究項(xiàng)目的最后一個(gè)目的是為英國(guó)小型出租汽車(chē)在英國(guó)出租車(chē)業(yè)保持競(jìng)爭(zhēng)力提供意見(jiàn)。從研究項(xiàng)目中可以了解到,微型出租車(chē)的可靠性、響應(yīng)性和服務(wù)的有形性都不如優(yōu)步。因此,建議微型出租車(chē)尋求提高其服務(wù)的可靠性、響應(yīng)能力和有形性。
Effectiveness of research methods:研究方法的有效性
In the current research, survey method was used for collecting data from taxi customers in London. This data collection method was highly effective as it helped the researcher in collecting data from large number of customers with relative ease. As the data was collected from London this improves the validity of the research findings as London has a very diverse population. However, the research findings cannot be extrapolated across UK as the scope of the study was limited to London city.
在目前的研究中,調(diào)查方法用于收集倫敦出租車(chē)客戶的數(shù)據(jù)。這種數(shù)據(jù)收集方法非常有效,因?yàn)樗鼛椭芯咳藛T相對(duì)輕松地從大量客戶那里收集數(shù)據(jù)。由于數(shù)據(jù)是從倫敦收集的,這提高了研究結(jié)果的有效性,因?yàn)閭惗氐娜丝诜浅6鄻踊H欢?,由于研究范圍僅限于倫敦市,因此無(wú)法在英國(guó)各地推斷研究結(jié)果。
The research study is using both primary and secondary data. Primary data is obtained from the online survey and appropriate case study examples to interpret the results and Analysis. Secondary data has been used in Literature review .This section starts off by introducing you to four commonly used qualitative data collection methods. These collection methods and many others are also described and explained how to use them in evaluation. It then explains how you may go about involving participants: This is also known as sampling. The section ends with a discussion of a couple of approaches to qualitative data analysis. I will have to use some of these methods as part of your routine project monitoring activities, in a needs assessment or baseline or as part of an evaluation exercise.
這項(xiàng)Research Paper同時(shí)使用了初級(jí)和次級(jí)數(shù)據(jù)。主要數(shù)據(jù)來(lái)自在線調(diào)查和適當(dāng)?shù)陌咐芯渴纠?,以解釋結(jié)果和分析。二次數(shù)據(jù)已用于文獻(xiàn)綜述。本節(jié)首先向您介紹四種常用的定性數(shù)據(jù)收集方法。這些收集方法和許多其他方法也被描述和解釋了如何在評(píng)估中使用它們。然后它解釋了如何讓參與者參與進(jìn)來(lái):這也被稱為抽樣。本節(jié)最后討論了定性數(shù)據(jù)分析的幾種方法。我將不得不使用其中一些方法作為您日常項(xiàng)目監(jiān)控活動(dòng)的一部分,在需求評(píng)估或基線中,或作為評(píng)估活動(dòng)的一部份。
Quantitative and Qualitative data collection methods 定量和定性數(shù)據(jù)收集方法
There are two ways of analysing qualitative data. One approach is to examine your findings with a pre-defined framework, which reflects your aims, objectives and interests. This approach is relatively easy and is closely aligned with policy and programmatic research which has pre-determined interests. This approach allows you to focus on particular answers and abandon the rest. I refer to this approach as ‘framework analysis’ (Pope et al, 2000).
分析定性數(shù)據(jù)有兩種方法。一種方法是用預(yù)先定義的框架來(lái)檢查你的發(fā)現(xiàn),該框架反映了你的目的、目標(biāo)和興趣。這種方法相對(duì)容易,并且與具有預(yù)先確定的興趣的政策和計(jì)劃研究密切相關(guān)。這種方法可以讓你專注于特定的答案,而放棄其他答案。我將這種方法稱為“框架分析”。
The second approach takes a more exploratory perspective, encouraging me to consider and code all your data, allowing for new impressions to shape my interpretation in different and unexpected directions. I refer to this approach as thematic network analysis (Attride, 2001).
第二種方法采用了更具探索性的視角,鼓勵(lì)我考慮并編碼您的所有數(shù)據(jù),允許新的印象以不同和意想不到的方向塑造我的解釋。我將這種方法稱為專題網(wǎng)絡(luò)分析。
Benefits of research results:研究成果的好處
The main benefit of the research results is that they outline the scope of competition between Uber and minicabs in UK taxi sector. This would help minicab service providers in understanding the areas where there is scope for improvement in their service.
研究結(jié)果的主要好處是,它們概述了優(yōu)步和微型出租車(chē)在英國(guó)出租車(chē)行業(yè)的競(jìng)爭(zhēng)范圍。這將有助于微型出租車(chē)服務(wù)提供商了解其服務(wù)有改進(jìn)空間的領(lǐng)域。
Difficulties faced in the research:研究中面臨的困難
One of the main difficulties faced in the current research was related to collecting data from taxi customers in London. The researcher faced difficulty in collecting data as the researcher lacked previous experience in collecting primary data through survey.
目前研究中面臨的主要困難之一與收集倫敦出租車(chē)客戶的數(shù)據(jù)有關(guān)。研究人員在收集數(shù)據(jù)方面面臨困難,因?yàn)檠芯咳藛T之前缺乏通過(guò)調(diào)查收集原始數(shù)據(jù)的經(jīng)驗(yàn)。
3.2 Interpretation and analysis of data 數(shù)據(jù)的解釋和分析
1. Gender 性別
Pie chart 1: Gender of the survey respondents
Source: Created by the author
Gender of the survey respondents is represented by the above pie diagram. From the above diagram, it is observed that relatively increased number of females (54.55%) constituted the participants of this survey program.
調(diào)查對(duì)象的性別如上圖所示。從上圖中可以看出,參與該調(diào)查項(xiàng)目的女性人數(shù)相對(duì)增加(54.55%)。
2. Rate the following factor in terms of their significance in your selecting a particular taxi serve (Scale of 1-5 where 1= Very high and 5= Very low)
根據(jù)以下因素在您選擇特定出租車(chē)服務(wù)時(shí)的重要性對(duì)其進(jìn)行評(píng)分(1-5分制,其中1=非常高,5=非常低)
Bar chart 1: Ranking of factors that customers considers in selecting a taxi serve
Source: Created by the author
Analysing the significance of the various factors that a customer considers while adopting a taxi service, it is observed that convenience and accessibility were the mostly rated elements. The importance of safety element and pricing strategy were also identified from the customer responses. Thus it could be interpreted from this survey result that service efficiency, product attribute and pricing constitutes the main elements that influence the decision-making the process of the customers. This is in line with the literature study of Wallsten (2015) that explains the concept of Quality-value-loyalty chain.
通過(guò)分析客戶在使用出租車(chē)服務(wù)時(shí)考慮的各種因素的重要性,可以發(fā)現(xiàn)便利性和可達(dá)性是最受歡迎的因素。安全因素和定價(jià)策略的重要性也從客戶的反應(yīng)中確定。因此,從調(diào)查結(jié)果可以看出,服務(wù)效率、產(chǎn)品屬性和定價(jià)是影響客戶決策過(guò)程的主要因素。這與Wallsten(2015)的文獻(xiàn)研究一致,該研究解釋了質(zhì)量?jī)r(jià)值忠誠(chéng)鏈的概念。
3. Rate the following elements of service quality of Uber on a scale of 1-5 where 1 = Very good and 5= Very bad? 對(duì)優(yōu)步的以下服務(wù)質(zhì)量要素進(jìn)行1-5的評(píng)分,其中1=非常好,5=非常差?
Bar chart 2: Customer rating for the service attributes of Uber
Source: Created by the author
Responsiveness, tangibility and reliability were the highly rated characteristic features of Uber services. This is in line with the findings of Sundararajan (2014) and Isaac (2014) who identified that service excellence was the key element that provided an improved competitive advantage for Uber. However, it is also observed from the above pie diagram that Uber has received a negative customer response regarding its assurance.
響應(yīng)性、有形性和可靠性是優(yōu)步服務(wù)的高評(píng)價(jià)特征。這與Sundararajan(2014)和Isaac(2014)的研究結(jié)果一致,他們認(rèn)為卓越的服務(wù)是提高優(yōu)步競(jìng)爭(zhēng)優(yōu)勢(shì)的關(guān)鍵因素。然而,從上面的餅圖中也可以看出,優(yōu)步收到了客戶對(duì)其保證的負(fù)面回應(yīng)。
4. Rate the following elements of service quality of minicabs of UK on a scale of 1-5 where 1 = Very good and 5= Very bad? 對(duì)英國(guó)微型出租車(chē)的以下服務(wù)質(zhì)量要素進(jìn)行評(píng)分,評(píng)分標(biāo)準(zhǔn)為1-5,其中1=非常好,5=非常差?
Bar chart 3: Rating for the service quality of minicabs of UK
Source: Created by the author
A multitude of opinions was gathered from the customers regarding their rating for the service quality of minicabs. However analysing the above bar diagram it is apparent that majority of the customers has given comparatively a higher rating for the empathy element in the service quality of UK minicabs.
從客戶那里收集了許多關(guān)于他們對(duì)微型出租車(chē)服務(wù)質(zhì)量的評(píng)價(jià)。然而,分析上面的條形圖,很明顯,大多數(shù)客戶對(duì)英國(guó)微型出租車(chē)服務(wù)質(zhì)量中的同理心因素給予了相對(duì)較高的評(píng)價(jià)。
5. Rate the likelihood of you using the following services when you use taxi service next time on a scale of 1-5 (1= Very high and 5=Very low)對(duì)您下次使用出租車(chē)服務(wù)時(shí)使用以下服務(wù)的可能性進(jìn)行評(píng)分,評(píng)分范圍為1-5(1=非常高,5=非常低)
Bar chart 4: Probability of selecting Uber and minicab services
Source: Created by the author
Analysing the probability of customers in selecting a taxi service, it is observed that majority of the participants opined that they prefer to opt Uber services. This signifies that Uber has achieved an improved recognition and competitive advantage compared to other minicab services of UK, which is in line with the reports of Isaac (2014) and Wallsten.
通過(guò)分析客戶選擇出租車(chē)服務(wù)的概率,可以觀察到,大多數(shù)參與者認(rèn)為他們更喜歡優(yōu)步服務(wù)。這意味著與英國(guó)其他微型出租車(chē)服務(wù)相比,優(yōu)步獲得了更好的認(rèn)可和競(jìng)爭(zhēng)優(yōu)勢(shì),這與Isaac和Wallsten的報(bào)告一致。本站提供各國(guó)各專業(yè)Research Paper格式范文,Research Paper代寫(xiě)以及Research Paper寫(xiě)作輔導(dǎo),如有需要可咨詢本平臺(tái)。
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