英國(guó)布里斯托大學(xué) (University of Bristol)：對(duì)英國(guó)Tesco公司物流管理的介紹及分析

Introduction
介紹

Tesco is the largest retail company in the UK, first built in 1924 (Tesco, n.d. ). The firm’s 42 percent stores are located at the mid-Europe and Southeast Asia. Tesco supermarket was focused on food at first and then gradually extended to other fields such as clothing, customer financial services, internet services and electrical appliances industry and so on. Competition in retail market is fierce. Tesco is one of the world’s biggest retail firms, with the other three of War-mart, Carrefour, and Home Depot. Theses competitors in some degree limit tesco’s development in the world’s retail market. In the UK, Tesco faces the opponent of Morrisons. To win in the competition, logistics management will play important roles. Key logistics activities include customer service, planning, purchasing and procurement, inventory management, transportation, packaging and so on.   
Tesco是英國(guó)最大的零售公司，初建于1924年（特易購(gòu)（Tesco），ND）。該公司的42％的商店都位于中期歐洲和東南亞。樂(lè)購(gòu)超市首先著重于食品，然后逐步擴(kuò)展到其他領(lǐng)域，如服裝，客戶(hù)的金融服務(wù)，互聯(lián)網(wǎng)服務(wù)和電器行業(yè)等。在零售市場(chǎng)的競(jìng)爭(zhēng)是激烈的。 Tesco是世界上最大的零售企業(yè)之一，與其他三個(gè)戰(zhàn)爭(zhēng)沃爾瑪，家樂(lè)福，家得寶。這些競(jìng)爭(zhēng)者在一定程度上限制樂(lè)購(gòu)在世界零售市場(chǎng)的發(fā)展。在英國(guó)，特易購(gòu)面對(duì)對(duì)手的莫里森。為了在競(jìng)爭(zhēng)中取勝，物流管理將發(fā)揮重要的作用。主要的物流活動(dòng)包括客戶(hù)服務(wù)，規(guī)劃，采購(gòu)和采購(gòu)，庫(kù)存管理，運(yùn)輸，包裝等。

Discussion, Analysis and Recommendations
討論，分析和建議

Tesco is Strategies in Logistics Management
Tesco是物流管理的策略

In 1995(Tesco, n.d. ), Tesco released its first club card, and then launched its internet services. In 1990s, it expanded its business into Europe, Ireland and East Asia. In July 2001, Tesco stared the food retail business online in the US. In October 2003(Tesco, n.d. ), telecommunication business started, including mobile telephone and household telephone service. In August, 2004, broadband business started. The first superstore opened in 1997(Tesco, n.d. ). In the 2004 and 2005 (Tesco, n.d. )financial years, there had been 100 superstores(Tesco, n.d. ). Generally speaking, the area of superstore is around 6300 square meters(Tesco, n.d. ).
1995（特易購(gòu)（Tesco），ND），特易購(gòu)發(fā)布了其第一個(gè)俱樂(lè)部卡，然后推出其互聯(lián)網(wǎng)服務(wù)。在20世紀(jì)90年代以來(lái)，其業(yè)務(wù)擴(kuò)展至歐洲，愛(ài)爾蘭和東亞。 2001年7月，樂(lè)購(gòu)盯著食品在美國(guó)的網(wǎng)上零售業(yè)務(wù)。 （特易購(gòu)（Tesco），ND）在2003年10月開(kāi)始，電信業(yè)務(wù)，包括移動(dòng)電話(huà)和家庭電話(huà)服務(wù)。 2004年8月開(kāi)始，寬帶業(yè)務(wù)。第一個(gè)超市開(kāi)業(yè)，1997（特易購(gòu)（Tesco），ND）。在2004年和2005年（特易購(gòu)（Tesco），ND）財(cái)政年，曾有過(guò)100超市（特易購(gòu)（Tesco），ND）。一般來(lái)說(shuō)，超市的面積是周?chē)?300多米（特易購(gòu)（Tesco），ND）。
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These are the development Tesco in the logistics management such as marketing channels. Tesco’s logistics is changing with the development of technology, which is also the trend of economic development. Anther trend is economic globalization, which is exactly reflected by the development of Tesco, as it was built in the UK, then expanded into other countries in the world. At the same time, its products have also changed from only the food to other products such as clothing, customer financial services, internet services and electrical appliances and so on. It seems to be a little interesting that in May, 2005(Tesco, n.d. ), Tesco announced to try a store pattern without food. And in October, Tesco opened its first store Tesco Home plus, which sell al the products except food. But, as a world famous market, they must make theses strategies based on some economic theories and market researches, which would worth studied.
這些都是發(fā)展特易購(gòu)（Tesco）在物流管理，如營(yíng)銷(xiāo)渠道。

Tesco’s Strategies in Holding Market Share    
 在保持市場(chǎng)份額Tesco的策略     

                                                                                                                
Since 1995 (Tesco, n.d.) when Tesco first started its club cards, huge profits have been brought by this sales model. There is barcode on the club card of Tesco. If each consumer weekly buys 30 pieces of goods, then Tesco’s database each year will add 180 billion new dates. And if each consumer weekly purchases 40 pieces of goods(特易購(gòu), n.d.), then the database each year will add 240 billion new data. This is a very large database. In this process, Tesco can analyze these dates and obtain some valuable information by the use the most advanced statistics and analysis technology. Through the membership records, Tesco an accurately make statistics about what customers buy at a time. By dong this, Tesco can find the potential pursed relations between different commodities, and can change locations of different goods.

Customer service and support is the key contents of logistics management. And every firm is trying to provide a high quality service to the customers, trying to build a close relationship with customers. Logistics management (Svensson, 2002) is the transportation process from supplier to manufacturing and to customers eventually. This process will need carrier, distribution centre at the same time. The basic aim of logistics management is trying to obtain more profits to the firm, and benefits customers at the same time to attract more customers.#p#分頁(yè)標(biāo)題#e#
客戶(hù)服務(wù)和支持是物流管理的重要內(nèi)容。每家公司正試圖提供給客戶(hù)高品質(zhì)的服務(wù)，努力與客戶(hù)建立密切的關(guān)系。物流管理（斯文森，2002），是運(yùn)輸過(guò)程中從供應(yīng)商到制造和最終客戶(hù)。在同一時(shí)間，這個(gè)過(guò)程將需要載體，配送中心。物流管理的基本目標(biāo)是試圖獲得更多的利潤(rùn)，該公司，客戶(hù)從中受益的同時(shí)，吸引更多的客戶(hù)。