凱利伊麗莎白酒店2006財(cái)年?duì)I銷計(jì)劃和預(yù)算
12-02, 2015
在2006財(cái)年銷售和營銷計(jì)劃和預(yù)算中，哪些是凱利伊麗莎白應(yīng)該考慮的?
財(cái)政年度計(jì)劃中的傳媒初步預(yù)算從12.5萬美元增加到12.9萬美元,485萬美元的銷售預(yù)算將增加到500萬美元。下面需要提出幾個(gè)問題
針對假期旅行和商務(wù)旅行分發(fā)媒體廣告是否適合?
公司是否應(yīng)該繼續(xù)“前沿戰(zhàn)略”?
如何實(shí)現(xiàn)新的營銷推廣策略?
當(dāng)前情況是2005年廣告商業(yè)已經(jīng)占據(jù)65%左右的份額，其他剩下的職業(yè)租戶。在可預(yù)見的未來, 相比旅行者。越來越多的商業(yè)客人將入住酒店。應(yīng)考慮某些情況下，商務(wù)租戶的款項(xiàng)花費(fèi)往往更多,商人對于職業(yè)租戶的投訴,旅游消費(fèi)可能被代理商瓜分等。因此,根據(jù)理性假說,凱利伊麗莎白應(yīng)該給每一個(gè)快樂旅行者增加5美元到10美元范圍的房間費(fèi)用。另外，媒體支出應(yīng)該采取措施增加媒體業(yè)務(wù)和減少職業(yè)廣告?zhèn)鞑ァ?br /> What should Kelly Elizabeth propose in her fiscal 2006 sales and marketing plan and budget?
The fiscal year planed increasing preliminary media budget from $12.5 to $12.9 million while the sales budges from $4.85 would increase to $5 million. Several problems may be raised as below:
Whether it is suitable to distribute the media advertising targeted to the vacation traveler and business traveler?
Whether the corporation should continue “Frontier Strategy”?
How to implement the new marketing promotional strategies?
The current context in the year of 2005 was advertising for business has occupied around 65% and the other left was vocation tenant. In the future, it is foreseen that increasingly commercial guests stay in hotel than travelers. Some situations should be considered which include the payment by business tenant often greater, the complaint from businessmen toward the vocation tenant, and the travel consumption may suffered by agencies etc. Hence, according to the rational hypothesis, Kelly Elizabeth should increase the room fees from per pleasure traveler by the range of $5 to $10. Also the media spending ought to be taken measure of adjusting for more business disseminated by media and less vocation advertising.
When it comes to the strategy adjustment, the “Frontier Strategy” began from 2005 which resulted a beneficial achievement with complex issues. As for the strategy, it is effect for corporation to continue the strategy which should be contingency with the marketing changes. However, the brand acceptance strategy could withdraw.
According to previous promotions, weekend specials could prompt a good performance of weekend occupancy rate. Tenant might be informed by these monthly notable through e-mail advice and the specials could also be promoted on the Astor Lodge & Suits, Inc. Website, consequently, the advertisement would be little cost. However, the expenses increases for later year so the discount was adjusted to 25% taken the place of 15% discount, which resulted a lot earnings was supplied to the discount. In spite of next deducting these available rooms, guest was able to merely cost $48.75 for a guest room while the suite was priced at $56.25 for suites on weekend. Currently the rate of weekend tenancy stabled at nearly 60%, hence if the monthly special was engaged into suitable context, it would assist development the corporation’s performance in the weekend term. Hence, Kelly Elizabeth should regulate the proportion about the strategy of weekend specials and free night stay.#p#分頁標(biāo)題#e#
財(cái)政年度計(jì)劃中的傳媒初步預(yù)算從12.5萬美元增加到12.9萬美元,485萬美元的銷售預(yù)算將增加到500萬美元。下面需要提出幾個(gè)問題
針對假期旅行和商務(wù)旅行分發(fā)媒體廣告是否適合?
公司是否應(yīng)該繼續(xù)“前沿戰(zhàn)略”?
如何實(shí)現(xiàn)新的營銷推廣策略?
當(dāng)前情況是2005年廣告商業(yè)已經(jīng)占據(jù)65%左右的份額，其他剩下的職業(yè)租戶。在可預(yù)見的未來, 相比旅行者。越來越多的商業(yè)客人將入住酒店。應(yīng)考慮某些情況下，商務(wù)租戶的款項(xiàng)花費(fèi)往往更多,商人對于職業(yè)租戶的投訴,旅游消費(fèi)可能被代理商瓜分等。因此,根據(jù)理性假說,凱利伊麗莎白應(yīng)該給每一個(gè)快樂旅行者增加5美元到10美元范圍的房間費(fèi)用。另外，媒體支出應(yīng)該采取措施增加媒體業(yè)務(wù)和減少職業(yè)廣告?zhèn)鞑ァ?br /> What should Kelly Elizabeth propose in her fiscal 2006 sales and marketing plan and budget?
The fiscal year planed increasing preliminary media budget from $12.5 to $12.9 million while the sales budges from $4.85 would increase to $5 million. Several problems may be raised as below:
Whether it is suitable to distribute the media advertising targeted to the vacation traveler and business traveler?
Whether the corporation should continue “Frontier Strategy”?
How to implement the new marketing promotional strategies?
The current context in the year of 2005 was advertising for business has occupied around 65% and the other left was vocation tenant. In the future, it is foreseen that increasingly commercial guests stay in hotel than travelers. Some situations should be considered which include the payment by business tenant often greater, the complaint from businessmen toward the vocation tenant, and the travel consumption may suffered by agencies etc. Hence, according to the rational hypothesis, Kelly Elizabeth should increase the room fees from per pleasure traveler by the range of $5 to $10. Also the media spending ought to be taken measure of adjusting for more business disseminated by media and less vocation advertising.
When it comes to the strategy adjustment, the “Frontier Strategy” began from 2005 which resulted a beneficial achievement with complex issues. As for the strategy, it is effect for corporation to continue the strategy which should be contingency with the marketing changes. However, the brand acceptance strategy could withdraw.
According to previous promotions, weekend specials could prompt a good performance of weekend occupancy rate. Tenant might be informed by these monthly notable through e-mail advice and the specials could also be promoted on the Astor Lodge & Suits, Inc. Website, consequently, the advertisement would be little cost. However, the expenses increases for later year so the discount was adjusted to 25% taken the place of 15% discount, which resulted a lot earnings was supplied to the discount. In spite of next deducting these available rooms, guest was able to merely cost $48.75 for a guest room while the suite was priced at $56.25 for suites on weekend. Currently the rate of weekend tenancy stabled at nearly 60%, hence if the monthly special was engaged into suitable context, it would assist development the corporation’s performance in the weekend term. Hence, Kelly Elizabeth should regulate the proportion about the strategy of weekend specials and free night stay.#p#分頁標(biāo)題#e#
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